Professional Documents
Culture Documents
Presented By-
Sadasiva Bhaskar
(2009B29)
Vikram Veer (2009A16)
Deepak L (2009A28)
Shreeya Bhat (2009A1 )
Agenda
• Contributes about 2% of
India’s GDP.
•
2011-12 48
2019-20 80
2024-25 110
2029-30 135
2034-35 175
Leading Companies
( Private )
Tata Steel Limited 29,704.60
JSW Steel Limited 7,959.25
Jindal Steel & Power Limited 5,415.32
Essar Steel Limited 4,738.36
ISPAT industries Limited 2031.88
Kalyani Steels 276.84
Source : Annual Report 2010 published by Ministry of Steel, Government of India.
•S A IL is th e la rg e st p la ye r
w ith 3 2 % m a rke t
sh a re .
•
•Ta ta S te e l is th e se co n d
la rg e st p la ye r w ith
1 1 % m a rke t sh a re .
•
•K a lya n i S te e l h a s a
m a rke t sh a re o f o n ly
2%
• Kalyani Steels Ltd, is a part of the over $2.1 billion Kalyani Group.
Kalyani Steels Ltd is a leading manufacturer of forging and
engineering quality carbon & alloy steels using the Blast Furnace
route.
•
• The company’s captive power plant ensures regular power supply of 8
MW. It also plans to add 30-40 M wt power generation capacities to
achieve self sufficiency in power requirements.
•
• The Company manufacturing unit is located at Ginigera, Karnataka and
has capacity of producing 650,000 TPA of carbon and alloy steels.
•
• KSL has signed a Memorandum of Understanding (MoU) with West
Bengal Industrial Development Corp to set up steel plant. It requires
an investment of Rs.65 billion.
•
• The top line of the company is expected to grow at a
• CAGR of 8% over 2008A to 2011E.
SPACE Analysis - Project Management (Presentation for Prof. Nag) 15
Share Holding Pattern
• Kalyani Group is
the Promoter of
this company
•
• Bharat Forge
Limited is the
Flagship
company of the
group
Average 3.6
SPACE Analysis - Project Management (Presentation for Prof. Nag) 19
Industry Strength
Attribute Industry Rating
Growth Potential CAGR : 8.4% (> GDP growth), 6
Attractive
Profit potential High 5
FS
DIFFERENTIATION
KALYANI ?
ANNUAL MARKET GROWTH
GDP
LINE
10X 1X 0 . 1X
24
Strategy
• Concentric Merger
• Internal Restructuring
• Capital Expenditure
• Explore New Markets with New Product offerings.
• S e a rch in g n e w e r & h ig h e r q u a lity so u rce s o f ra w
m a te ria ls.
• S e e kin g o u t G re e n fie ld & B ro w n fie ld o p p o rtu n itie s
fo r d e ve lo p m e n t to a ch ie ve co st a d va n ta g e ,
co n siste n t su p p ly & co n tro l
• In cre a se m a n u fa ctu rin g a g ility b y d o w n stre a m
in te g ra tio n
• G a in d istrib u tio n ce n tre s in fu tu re h ig h g ro w th
m a rke ts SPACE Analysis - Project Management (Presentation for Prof. Nag) 25
References
• Kalyani Steels Annual Report, 2009-10
• Ministry of Steel, Annual Report, 2009-10
• Joint Plant Committee Report
• Steelguru.com
• Capitalline database
• CRISIL, Steel Sector outlook
• UBS Steel Sector Analysis