There are number forces that make marketing an endlessly changing activity.The constantly activity sociological, psychological and political environmentmay represent the uncontrollable marketing factors. To understanding thesefactors in better way marketing research is of utmost importance.This Research Report has been completed in fulfillment of my ManagementProgram Master of Business Administration (in the company
HDFCSTANDARD LIFE INSURANCE
. The objective of my Research was
³TOKNOW THE PUBLIC AWARENESS OF FINANCIAL PLANNING INEMERGING INDIAN MARKET.´
HDFC STANDARD LIFE is the name which is working as one of the best privateinsurance company in insurance sector.With such large population and the untapped market of populations insurancehappens to be very big opportunity in India. Today it stands as a businessgrowing at the rate of 15-20 percent annually. Together with banking services,It adds about 7 percent to the country¶s GDP. In spite of all this growth thestatistics of the penetration of the insurance in the country is very poor.Nearly 80% of Indian populations are without Life Insurance cover and theHealth Insurance. This is an indicator that growth potential for the insurancesector is immense in India.