How Sinar Mas is
Pulping the Planet’
International campaign organisation Greenpeace published a report in July 2010, „How
Sinar Mas is Pulping the Planet‟. Its subject is primarily the conduct of Asia Pulp &
Paper (APP), an Indonesia-based pulp and paper company. This independent audit from ITS global shows the leading allegation Greenpeace makesagainst APP
that it secretly planned a massive expansion of its land use in Indonesia
is based on a fiction. An examination of the evidence used to support this claim shows itto be false.In total, the Greenpeace report makes 72 claims against APP. It cites over 300 footnotesand around 100 references. This evidence was systematically examined, and it does notsupport the claims. Quotes are provided from documents in which they do not exist;maps are provided which mark out concessions that do not exist, material with highmargins of error is treated as if there is none. Most of the leading claims are misleading,speculative or based on distortions of the facts.ITS Global commissioned two independent academic experts, one in forestry and
economics, and the other in agricultural science to review Greenpeace‟s claims. Bothdescribe the Greenpeace report as „highly misleading‟.
This report recommends that any information from Greenpeace be treated with theutmost caution by customers or stakeholders that are attempting to gain an impartial,non-politicised view of the market they are engaging with. The audit
of Greenpeace‟s claims
shows that their two major claims related to the
company‟s expansion and its greenhouse gas emissions are not defensible
Greenpeace claims APP secretly planned to expand its concessions by 900,000 hectaresbetween 2007 and 2009. The source is an in-house APP document which Greenpeace will not reveal. There is no evidence it was or is company policy. The public record
confirms this. Between 2007 and 2009 APP‟s supplier concession areas increased by just
over 25,000 ha. To support its case, Greenpeace has produced
maps marking out APP‟s concession
areas. They show four concessions that do not exist.
Greenhouse Gas Emissions
Greenpeace asserts APP is playing a major role in expanding greenhouse gas emissions when
Indonesia is already the world‟s third largest emit
ter. Greenpeace further allegesthat APP is engaging in extensive forestry on peatlands and contravening Indonesian law. A review of the evidence shows these claims to be either groundless or seriously in error.Greenpeace bases its peatlands claims against APP on a series of maps which, the authoradmits and Greenpeace disregards, have significant margins of error (up to 31 percent).