Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more ➡
Download
Standard view
Full view
of .
Add note
Save to My Library
Sync to mobile
Look up keyword
Like this
12Activity
×
0 of .
Results for:
No results containing your search query
P. 1
car strategies in india

car strategies in india

Ratings: (0)|Views: 1,799|Likes:
Published by Chandan Parsad

More info:

Published by: Chandan Parsad on Sep 25, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See More
See less

12/12/2012

pdf

text

original

 
1
Study of PromotionalStrategies for Cars inIndia
 
 2
Table of Contents
1.
 
Objective 2.
 
Scope of Work 3.
 
 Rationale 4.
 
Theoretical Framework and Review of Literaturei.
 
 Promotional Strategyii.
 
 Promotional Mixiii.
 
 Message and Media Strategyiv.
 
Communication Model- AIDA 5.
 
 Promotion Process For Carsi.
 
Selecting the target marketii.
 
 Product and Brand Positioningiii.
 
 Promotional Decisionsiv.
 
 Advertisingv.
 
 Direct Marketingvi.
 
 Interactive/Interactive Marketingvii.
 
Sales Promotionviii.
 
 Publicity/Public Relationix.
 
 Personal Selling6.
 
 Ford Fiesta and its Promotionsi.
 
Target Market
 
 3ii.
 
 Adopting offer to suit target segmentiii.
 
 Market Competitioniv.
 
Strategic Promotion of Ford 7.
 
Questionnaire8.
 
 Analyzed Survey Report of the Questionnaire 9.
 
SWOT Analysis10.
 
SWOT Analysis of Ford Fiesta11.
 
Conclusion12.
 
 Bibliography

Activity (12)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Swati Krishnan liked this
ramasubbutk8695 liked this
Simar Mangat liked this
bntsnghbrr940 liked this
maya1981 liked this
Kapil Chauhan liked this
pulkitpuri2316 liked this
vicky24253 liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->