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Table Of Contents

Osnovni pojmovi: kultura i strategija
Komunikacij a i konkurentske prednosti
Kori5tena literatura
Dodatna literatura
Sto je komunikacija?
Informacije i podaci
Komunikacijski modeli
Oblici komunikacije
Zapreke u komunikaciji
Jezik
Komponente jezika
Kultura i komunikacija
Simbolizam, kultura i marketing
Strategij a komunikatora
Strategija publike
Strategija poruke
Pitanja zo raspravu
Kako pristupiti pisanom zadatku
Makroaspekti pisanja: stavljanje na papir
Zavr1ni proizvod
Strategije za pisanje uspje5nih pisama
Dopisi
E-mail
Faksevi
Ostali dokumenti
Planiranje i pripremanje svoje prezentacije
Popis zad,ataka za prezentaciju
Uiinkoviti sastanci
'Win-win' pregovori
Vodstvo i komunikacije
Mod i vodstvo
Etika i manipulacija simbolima
Ogla5avanje
Uspje5no ogla5avanje
Reputacija, komunikacija i konkurentska prednost
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Rouse, M., Rouse, S., Poslovne Komunikacije Masmedia, 2005.(2)

Rouse, M., Rouse, S., Poslovne Komunikacije Masmedia, 2005.(2)

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Published by Iva Puljic

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Published by: Iva Puljic on Sep 25, 2010
Copyright:Attribution Non-commercial

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11/20/2014

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