Voted one o the three most inﬂuential benchmark studies by business
leaders, Best Global Brands is our annual report on the world’smost valuable brands. It ofers our insights into how these globalorganizations create and manage brand value. We pioneered the
technique or valuing brands in 984 and have continued to improve
upon our methodology and set the pace or other approaches. Our
valuation techniques have long been recognized by businesses,
academics and regulatory bodies as uniquely valuable strategic tools.
Today, we have conducted thousands o valuations or clients to
provide guidance in managing their most valuable asset their brand.