QUESTIONNAIRE

Name: ________________________

Gender: □ Male
□ Female

Age: □ 06 years – 10 years

□ 11 years – 15 years
□ 16 years – 20 years
□ 20 years – 25 years
□ Above 25 years – Please specify _________

Q1. Do you prefer snacks?

□ Yes
□ No

Q2. Which snack you preferred more?

□ Chips
□ Biscuits
□ Nimko
□ Other: Please Specify ___________

Q3. At what time of the day you most likely to take snacks?
□ Morning □ Afternoon
□ Evening □ Night

Q4. What kind of taste you prefer for snaks?

□ Salty
□ Sweet
□ Spicy
□ Bar B Q

Q5. Which brand of snacks do you prefer?

□ Kolson Slanty
□ Lays Chips
□ Kurlees
□ Super Crips
□ Party Slims
□ Any other: Please Specify __________________

Q6. Which flavor do you like most in Lays chips?

□ Salt Potato
□ French Cheese
□ Black Paper
□ Spicy

Q7. On which places it got maximum consumers?

□ School / colleges/ Universities Canteen
□ General and Medical Stores (Parchun Shops)
□ Amusement Parks (public places)
□ Others: Please Specify ____________________
Q8. What compels you most to consume Lays?
□ Brand name
□ Quality
□ Price
□ Packaging
□ Variety of Taste
□ Other: Please Specify ___________________

Q9. How would you rate Lays in term of your consumption preference?
□ Excellent
□ Good
□ Average
□ Poor

Q10. What packet size you prefer most?

□ Rs. 5
□ Rs. 10
□ Rs. 20
□ Rs. 50 (Family Pack)

Q11. How often you consume it?

□ Very often
□ Often
□ Sometimes
□ Rarely
□ Never

Q12. Do you think it acquire a good name in the market?

□ Yes
□ No
□ Can‘t say

Q13. Would you suggest other person to buy lays chips?

□ Yes
□ No
□ Can’t say

Q14. Are you satisfied with the number of flavors it has provided?
□ Yes
□ No

Q15. Do you think lays should come up with more flavor?

□ Yes
□ No
If yes: which kind of flavor shall be in introduced please specify ______________________

Q16. What is your source of information regarding the purchase of it?

□ Advertising
□ Live demonstration
□ Retail outlets
□ Home shopping
□ Other: Please Specify ________________

Q17. To what extent you are agreed or disagree with the following statements:

a. The conspiracy against Lays chips that it carries haram food enzymes:
□ Strongly Agree
□ Agree
□ Neither agree nor disagree
□ Disagree
□ Strongly Disagree

b. This conspiracy has affected the consumer behavior towards purchasing of Lays chips
□ Strongly Agree
□ Agree
□ Neither agree nor disagree
□ Disagree
□ Strongly Disagree

c. The justification Ad by Junaid Jamshed on proving Lays as Halal Product is effective

□ Strongly Agree
□ Agree
□ Neither agree nor disagree
□ Disagree
□ Strongly Disagree

d. Lays chips is a Healthy and hygiene food:

□ Strongly Agree
□ Agree
□ Neither agree nor disagree
□ Disagree
□ Strongly Disagree

e. Cash offer in Lays chips packet is effective for enhancing its sales:
□ Strongly Agree
□ Agree
□ Neither agree nor disagree
□ Disagree
□ Strongly Disagree

Q18. To what extent are you satisfied with the Lays chips?
□ Strongly Satisfied
□ Satisfied
□ Neither Satisfied nor Dissatisfied
□ Dissatisfied
□ Strongly Dissatisfied

Q19. Would you like to give any suggestion for improving the quality of Lays chips? Please add
your comments.
_____________________________________________________________________________
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Q20. According to you, what kind to marketing will be most appropriate for the Lays products?
_____________________________________________________________________________
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Thank you for filling up this questionnaire and giving your valuable time to us.