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How do we determine our Brand Identity?
Owned Word
Slogan
Company Word
Colors
Symbols and Logos
Cartoons and Animations
Objects
The Brand
Perceiving the brand:
Choosing a Brand Name
Among the desirable qualities of a brand name. Some are:
Brand Element Choice Criteria
An example of this sort of belief is:
To Buyer:
To Seller:
AMUL BUTTER GIRL
BRANDING-SPECIAL FOCUS ON TOON BRANDING
Q1. Identify the following toon mascots and their products or either of
Q2. Can you recognize a product on the basis of its brand mascot
Q4. Do you think nowadays Brand Mascots are losing importance to
Brand Personality?
Q5. Which is your most memorable toon mascot?
Q6. Why do you think this Brand Mascot is most memorable one?
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15684002 All About Branding Final Project Report 3

15684002 All About Branding Final Project Report 3

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Published by Jawaid Hussain

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Published by: Jawaid Hussain on Sep 26, 2010
Copyright:Attribution Non-commercial

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11/01/2011

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