Part of this title is in italics because it is The main title of this DVD Cover is

The typography on this page is showing the tracks
which are in the DVD. This is appealing to the
audience because they will know what they are
getting from the DVD and this may convince them to
buy it.
emphasising that this particular DVD is
about Michael Jackson himself. This
appeals to the target audience because
they get the feeling that the DVD will be
about his own life.
generally basic. It is a basic font,
which will appeal to the audience
because they do not want a lot of
time spent on the Cover, they would
rather it be spent on the DVD itself.

The bonus features and also

the Volume No. are filled with
the same colour which shows
the uniqueness of this
particular DVD. Where the
volume no. stands out it is
also a form of advertising
because it informs people
there is a previous version.

The main image on this

DVD Cover shows a gold
model of the artist. This
is appealing because it
shows the audience the
ability of the artist.

This information are legal rights etc, but they
are small fonts so that the most relevant
information can be as big as possible. This is
appealing because the audience will know that
the artist want to inform them as much as
possible.
This information shows bonus and key features that The format that the DVD is
appear on the DVD. This is appealing for the audience available is shown. The target
because they are getting more for their money, and audience will then feel they can
also more of the artist. buy it because it is available in a
format which they can watch.
The artist is Michael Jackson. He is branded as being such a good
singer, that he has a trophy with his figure on. This shows that he
believes in his ability as a singer and so do his fans, otherwise he
wouldn’t feel confident enough to have this on a Digipack.

The Digipack is constructed like a regular DVD, with just the two
sides. I think this has been chosen because Michael Jackson is so big
he does not need to give away digipack’s to promote his albums.
Also it will be mass marketed to millions of people so it would be
highly unlikely that so much money would be spent on giving these
out.

The DVD is targeting people who are already, or could be Michael

Jackson fans. You can tell this by looking at the title of the DVD.
History on Film tells you that the DVD is going to be about Michael
Jackson himself, so ultimately this could be a collectors item.
The main images on the front and back cover is
of the main artists involved in the record
company. It is clear there are other members but
they are not as important as them as they are in
the background. This is appealing because the
audience can see who are involved in the DVD.
The spine shows the two groups that feature in
this DVD. It also tells the audience that it is a
special edition which would make them want
to buy it.
The colour theme throughout this DVD is
blue and black, and it is very consistent. This
is appealing because the target audience of
this DVD are teenagers, and most teenagers
that are into this type of music wear dark
colours such as blue and black.

The typography on
this DVD Cover is of
the same font
throughout, apart
from the main title.
This appeal to the
target audience
because it shows
continuity.

The typography of
the main title is
appealing to the
target audience
because it has a
unique font and it
stands out from the
rest of the
typography.

The stickers on both pages have the same writing on them, As you can see there isn’t much
so they are colour coded with similarity. The stickers are text on the page, because the
appealing to the audience because they can find who target audience would much
specifically are in this DVD which may increase their rather see the people that are in
chances of buying it. the DVD.
The artists that are being branded on this DVD is Young Money and Skull
Gang. These are both branded as being rap groups, who wear clothes like
hoodies and very baggy jeans. Also they can come across as being ‘players’
because there is an image of a young lady wearing very little clothes and it is
not immediately noticeable whether or not she’s in one of the groups.

The digipack is constructed like a normal DVD, with just two sides. I think this
has been done because the two rap groups involved in this DVD have made it
as a special edition so it does not necessarily need to be in any other format.

The DVD is targeting people that enjoy the rap genre. I can tell this because
both of the groups involved in this DVD are groups that produce music from
the rap genre.

This album gives the audience a message that the album is a special edition
and also that there is two rap groups involved in this DVD, apart from this
there are no other main messages being sent to the audience.