An award-winning digital marketer and social media strategist with real-world accomplishments and quantifiable results,Scott Crider has 24-years of experience as a marketing executive. A digital marketing leader and innovator for more than15-years, Crider drives the strategy and execution of digital marketing programs that leverage viral opportunities in socialmedia and related applications. With a proven track record of identifying high-impact opportunities and innovativestrategies for clients and brands, Crider focuses on application strategy and technology integration within the social mediaspace.
Proven experience in the application of Web 2.0, UI/UX, Social Media and SEO principles to the development andmanagement of content driven websites and rich media applications.
Expert experience in complex web strategies, project management and integration.
Demonstrated ability to harness the power of viral and social sharing behavior among key target audiences.
Ability to develop award-winning and results-oriented original creative concepts, creative writing, digitalbranding, and interactive campaigns.
Comprehensive experience in content development including video production and photography.
Expert in the creation and integration of traditional broadcast and print mediums with digital marketingprograms.
Thought leader, motivator, and excellent communicator with exceptional networking, decision-making, andcommunication skills.
Ability to meet challenging deadlines and deliver results.
Led the development of a custom, first-to-market
- including concept, productrequirements, wireframes and original creative - that achieved 1,000%
increase in “Likes,”
captured over 28,000opt-in E-mail addresses and drove sales representing over 1000% ROI for a Fortune 100 retailer in a matter of days.
Developed concept, product requirements, wireframes and original creative for a complex,
social-mediaintegrated launch promotion
for a new state tourism website that, via social-sharing incentives, drove viral sharing
of the state’s website with over 250,000 of the
participants’ Facebook and Twitter contacts.
Developed concept, product requirements, wireframes, and original creative for a digital
NCAA basketballtournament bracket contest
for Murphy Oil Corporation that garnered over 16,000 participants and captured over9,000 new opt-in email addresses
to the client’s monthly e
Consistently develop concepts, wireframes and original creative for digital campaigns that achieve
in excess of 300%.
two blogs that received over 1 million readers
and features by TIME, CNN, ABC News, nationalnewspapers, and a book by Bill Wasik (editor or WIRED magazine) titled
And Then There’s This: How Stories Live
and Die in Viral Culture.
traffic growth strategies
including SEO, social bookmarking, affiliate linking campaigns, contentdistribution, email marketing, trackbacks, pings, and RSS.
Experienced in development of
- including company and product naming, trademark researchand application, logo and theme development, and launch programs.
new “content graph”
that utilizes websites, social media sites and integrationtechnologies, mobile sites and technology platforms, social sharing and viral incentive programs, search and socialsearch, community development, and interactive marketing programs to establish advanced content developmentand distribution strategies for the new marketing paradigm.
with experience speaking beforediverse audiences ranging from executives of Fortune 100firms, to Federal and State Government Officials, to college classes. In addition, I serve as social media
for a group of over 20,000 consumer packaged goods professionals.