SCOTT CRIDER

1433 W. Lagoon Ave. B Gulf Shores, AL 36542 Tel: 251-223-9161 E-mail: ScottCrider@ScottCrider.com

SHORT BIO
An award-winning digital marketer and social media strategist with real-world accomplishments and quantifiable results,
Scott Crider has 24-years of experience as a marketing executive. A digital marketing leader and innovator for more than
15-years, Crider drives the strategy and execution of digital marketing programs that leverage viral opportunities in social
media and related applications. With a proven track record of identifying high-impact opportunities and innovative
strategies for clients and brands, Crider focuses on application strategy and technology integration within the social media
space.

RELEVANT QUALIFICATIONS
•Proven experience in the application of Web 2.0, UI/UX, Social Media and SEO principles to the development and
management of content driven websites and rich media applications.
• Expert experience in complex web strategies, project management and integration.
• Demonstrated ability to harness the power of viral and social sharing behavior among key target audiences.
•Ability to develop award-winning and results-oriented original creative concepts, creative writing, digital
branding, and interactive campaigns.
•Comprehensive experience in content development including video production and photography.
•Expert in the creation and integration of traditional broadcast and print mediums with digital marketing
programs.
• Thought leader, motivator, and excellent communicator with exceptional networking, decision-making, and
communication skills.
• Ability to meet challenging deadlines and deliver results.

CAREER ACHIEVMENTS
• Led the development of a custom, first-to-market Facebook application - including concept, product
requirements, wireframes and original creative - that achieved 1,000% increase in “Likes,” captured over 28,000
opt-in E-mail addresses and drove sales representing over 1000% ROI for a Fortune 100 retailer in a matter of days.
• Developed concept, product requirements, wireframes and original creative for a complex, social-media
integrated launch promotion for a new state tourism website that, via social-sharing incentives, drove viral sharing
of the state’s website with over 250,000 of the promotion participants’ Facebook and Twitter contacts.
•Developed concept, product requirements, wireframes, and original creative for a digital NCAA basketball
tournament bracket contest for Murphy Oil Corporation that garnered over 16,000 participants and captured over
9,000 new opt-in email addresses to the client’s monthly e-Offers.
• Consistently develop concepts, wireframes and original creative for digital campaigns that achieve measurable
ROI in excess of 300%.
•Authored two blogs that received over 1 million readers and features by TIME, CNN, ABC News, national
newspapers, and a book by Bill Wasik (editor or WIRED magazine) titled And Then There’s This: How Stories Live
and Die in Viral Culture.
•Experienced in traffic growth strategies including SEO, social bookmarking, affiliate linking campaigns, content
distribution, email marketing, trackbacks, pings, and RSS.
• Experienced in development of digital branding - including company and product naming, trademark research
and application, logo and theme development, and launch programs.
•Pioneering a new “content graph” strategy that utilizes websites, social media sites and integration
technologies, mobile sites and technology platforms, social sharing and viral incentive programs, search and social
search, community development, and interactive marketing programs to establish advanced content development
and distribution strategies for the new marketing paradigm.
•Professional speaker with experience speaking before diverse audiences ranging from executives of Fortune 100
firms, to Federal and State Government Officials, to college classes. In addition, I serve as social media Subject
Matter Expert for a group of over 20,000 consumer packaged goods professionals.
 SCOTT CRIDER – CONTINUED

WORK HISTORY

COMPASS MEDIA
Vice President, Interactive Media
2011 - Current

ARISTOTLE INTERACTIVE
Digital Creative Director & Social Media Strategist
2006 – 2011

COMBS & COMPANY ADVERTISING

Executive Vice President & Managing Partner
2003-2006

ACXIOM CORPORATION
Marketing Strategist
2000 – 2003

THE COMMUNICATIONS GROUP ADVERTISING

Vice President
1995 – 2000

EDUCATION

B.A., Communications/Advertising, Ouachita Baptist University, May 1987

Masters Courses, Missouri State University, 1990-1992

HONORS & AWARDS

Gold Addy Award – Best Interactive CD, 1996

Gold Addy Award – Best Advertising Campaign, 1997
Integrated Marketing Speaker, National Dept. of Health & Services Meeting, Washington, DC, 1998
Internet Advertising Awards – Best Interactive Program, 2008, 2009
Admissions Marketing Awards – Gold Award – Interactive Marketing, 2009
Nominee, Best Political Blog, Blog Awards, 2008
Subject Matter Expert, Social Media, Consumer Packaged Goods Supergroup
Social Media Speaker, Destination Marketing Association, Chicago and Washington, DC, 2009, 2010
Graduate of Leadership Greater Little Rock program, 2003