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Table Of Contents

A Classification of Secondary Data
Syndicated Services: Consumers
Syndicated Services: Institutions
Qualitative vs. Quantitative Research
Definition of Projective Techniques
Word Association
Construction Techniques
A Cartoon Test
Expressive Techniques
Advantages of Projective Techniques
A Classification of Survey Methods
Concept of Causality
Definitions and Concepts
Experimental Design
Validity in Experimentation
Controlling Extraneous Variables
Factorial Design
Primary Scales of Measurement
A Classification of Scaling Techniques
A Comparison of Scaling Techniques
Noncomparative Scaling Techniques
Likert Scale
Semantic Differential Scale
Stapel Scale
Questionnaire Definition
Questionnaire Design Process
Flow Chart for Questionnaire Design
Observational Forms
Questionnaire Design Checklist
Sample vs. Census
The Sampling Design Process
Define the Target Population
Classification of Sampling Techniques
Data Preparation Process
Selecting a Data Analysis Strategy
Frequency Distribution
Skewness of a Distribution
Steps Involved in Hypothesis Testing
Gender and Internet Usage
Internet Usage by Gender
Gender by Internet Usage
Chi-square Distribution
Non-Parametric Tests
SPSS Windows
Discriminant Analysis
Conducting Discriminant Analysis
Factor Analysis
Factor Analysis Model
Cluster Analysis
An Ideal Clustering Situation
Conducting Cluster Analysis
Linkage Methods of Clustering
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primary data secondary data

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Published by Vishal Garg

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Published by: Vishal Garg on Sep 27, 2010
Copyright:Public Domain


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