Sales Promotion in companies has become an essential activity for the smooth andefficient functioning of the organization. Sales are the lifeblood of a business, withoutsales there would be no business in the first place; therefore it is very important that if abusiness wants to succeed, it should have a sales promotion strategy in mind. Theprimary objective of a sales promotion is to improve a company's sales by predictingand modifying your target customers purchasing behavior and patterns. Salespromotion is very important as it not only helps to boost sales but it also helps abusiness to draw new customers while at the same time retaining older ones.A sales promotion is a tool used to get customers to buy a product or try a service.Sales promotions can come in the form of coupons, rebates, sweepstakes, contests,discounted pricing, point-of-purchase displays, trade shows, demonstrations, premiumsand sampling. Typically, before a sales promotion is put into action, a companyevaluates its market. If a sales promotion is warranted, the company comes up with aclear, measurable objective they'd like to accomplish through the promotion.