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SAP Implementation in Sales Promtion

SAP Implementation in Sales Promtion

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Published by Chandan Parsad

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Published by: Chandan Parsad on Sep 27, 2010
Copyright:Attribution Non-commercial

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12/05/2012

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STUDY & IMPLEMENTATION OF SALES PROMOTIONAL TECHNIQUES USED IN NPIL
Submitted in partial fulfillment of the requirementsFor the award of the degree of 
Master of Business AdministrationInSoftware Enterprise Management
Under the guidance of 
Mr. Amit Gupta
(ERP Consultant)
Submitted by
Centre for Development of Advanced Computing, NoidaAffiliated toGuru Gobind Singh Indraprastha UniversityKashmere Gate, Delhi - 110006
 
II |Page 
DECLARATION
I hereby declare
that this Project Report entitled “
Study & Implementation of sales promotional Techniques used in NPIL .
 
submitted by me to the GGSIPU Delhi, is abonafide work undertaken by me and it is not submitted to any other University orInstitution for the award of any degree diploma / certificate or published any timebefore.Name : Signature of the StudentEnrolment No:Semester :Date :
 
III |Page 
ABSTRACT
Sales Promotion in companies has become an essential activity for the smooth andefficient functioning of the organization. Sales are the lifeblood of a business, withoutsales there would be no business in the first place; therefore it is very important that if abusiness wants to succeed, it should have a sales promotion strategy in mind. Theprimary objective of a sales promotion is to improve a company's sales by predictingand modifying your target customers purchasing behavior and patterns. Salespromotion is very important as it not only helps to boost sales but it also helps abusiness to draw new customers while at the same time retaining older ones.A sales promotion is a tool used to get customers to buy a product or try a service.Sales promotions can come in the form of coupons, rebates, sweepstakes, contests,discounted pricing, point-of-purchase displays, trade shows, demonstrations, premiumsand sampling. Typically, before a sales promotion is put into action, a companyevaluates its market. If a sales promotion is warranted, the company comes up with aclear, measurable objective they'd like to accomplish through the promotion.

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