The Travel Gold Rush
The last two years have been tough for the travel sector. But nowis the time to think about how the industry will change over thecoming years. At Amadeus we remain inquisitive and curious aboutthe future as we believe a desire to shape it is vital to innovation.A key priority for the sector must be to explore the different routesto growth and to protability. History shows that the travel sector,more than most others, is at the mercy of the global economic tide,growing slightly faster than the economy in boom periods, fallingslightly more than the economy during the downturns.The challenge for our industry is to better ride the global economicrollercoaster by nding the source of more sustainable revenues.This report explores the question, where are the ‘pots of gold’ in thenext decade?As an industry, if we can better answer this question, we will beable to build more robust, long-term and sustainable businesses.In this report, the latest in a series which has included
FutureTraveller Tribes, The Austere Traveller
The Amateur Expert Traveller
, we focus on the trends, drivers and tastes most likely toshape the future of our industry.This study is different to previous reports in that it is not solelyfocused on the traveller and traveller trends.We felt that the time was right to focus equally on the industrytrends that could stimulate thinking and discussion about how tosecure new revenue opportunities and protability, how to organiseour industry to work more effectively across the value chain andhow to meet the needs of travellers.In the
Travel Gold Rush 2020
, we explore new models of co-operation; how a total travel experience can be delivered;and whether or not the future for airlines and agents lies infundamentally reshaping the services they provide.This report is not denitive. Instead, the objective is to get usthinking about the future so we are best placed to secure growthand success in the years ahead.
EVP, Commercial, Amadeus IT Group