Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
3Activity
0 of .
Results for:
No results containing your search query
P. 1
Discovering Your Core Brand Values

Discovering Your Core Brand Values

Ratings: (0)|Views: 26 |Likes:
Published by Matt Dollinger
This short exercise, posted as part of the @properties continued training curriculum, allows you to explore your "brand values" and how you can demonstrate them in your daily business.
This short exercise, posted as part of the @properties continued training curriculum, allows you to explore your "brand values" and how you can demonstrate them in your daily business.

More info:

Published by: Matt Dollinger on Sep 27, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

05/12/2014

pdf

text

original

Discovering your Core Brand Values:

Intro: The idea behind this exercise is to help you identify the “core brand values” that govern your life and your business. By operating within the defined parameters of our “brand values” we assure that our marketing, business, and online communication is consistently “on brand” and represents our business effectively.

List Your Brand Values:

- In the space below list 10 words or values that you feel best represent your
personal and professional brand (i.e. knowledgeable, analytical, or consult this
articleh t t p : / / h b s w k . h b s . e d u / a r c h i v e / 3 3 8 8 . h t m l for examples of brand values)

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Condense your Value List

- Looking at the values that you have documented above, try to see if any of them can be combined into more encompassing values, discover which ones are more prominent in your personal/professional brand, and break them into a “Top 5” list

below.
1.
2.
3.
4.
5.

How to integrate your Brand Values
- Using the grid provided below, place each of your values into the grid and answer
the appropriate questions asked for each on both a personal and professional level.
Value
How do I demonstrate this?
Why is this an important
value?
Why is this important to
clients/contacts?
Knowledgeable
(Professionally)
By providing up-to-date
and in-depth market
statistics.
Because by being
better educated my
clients are able to
make better
buying/selling
decisions
Because this is one
of the most

important decisions they will ever make in their lives.

Knowledgeable
(Personall
y)
Using this information:
- By having this information put together for your business both professionally, you

are able to communicate your brand through all mediums including:
1. Online Communication (social media, blogs, etc.)
2. Email Communication (is the information I am sending “on brand”)
3. Offline Communication (am I acting/representing my brand)

4. Etc.
- Unique Selling Proposition

1. By focusing on your key brand values, you are able to create a memorable
and “personal” brand that is true, honest, and reflects you as a person.
Too many bios today speak AT the consumer and do not represent the
individual of who it is written. For example, based on the exercise above I
would be able to write the following in my bio:

“By providing up-to-date and in-depth market statistics to his clients, Matt Dollinger is
able to create better educated and informed buyers/sellers during one of the most
important decisions of in their lives”

This not only caters to one of your core brand values, but it also explains to potential
clients WHAT, HOW and WHY you provide the service you do and its’ importance to
them.
Implementation
- This is not a strategy that will take place over night, but one of the simplest ways
to begin implementing this into your day-to-day is to make a list of these core

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->