ASEMINAR REPORTOnConsumer Behaviour and Buying Decision Making.Submitted in partial fulfillment for the award of degree of MBA.
Submitted by: Submitted to:Nilofer Anees. Head of Department.
JIET INSTITUTE, affialted to RTU, KOTA.JIET UNIVERSE, N.H.65, PALI ROAD, JODHPUR
Seminar is an important part of any discipline and theMBA course is no exception to this general rule. Aseminar helps a student in getting acquainted with themanner in which his knowledge is being practically used and this is normally different from books.Studying the consumer buying behavior is a very complex process, as it involves not only the economic factorsbut also the emotional factors. However, there is aneed to study the consumer behavior, as it helps to position the products better and develop effectivemarketing strategies.
I am happy to acknowledge that I have completed the seminar reportafter the full guidance, support and full encouragement of all thoseinvolved. This project cannot be completed without proper guidance andproper cooperation of faculty members of college and friends.I express my deepest indebtness to respected Director Sir, Dean andHOD, department of Management studies for stimulation to complete theproject work in time.I wish to express my gratitude and indebtness to Miss Sheetal Soni,lecturer, for her encouragement, valuable suggestion, helpful commentsand constructive criticism made by her.I pay my heartfelt regards to my parents who have been source of inspiration and motivation and their appreciation and creative comments onthe work.Above all my sincere thanks to God- the almighty that made this taskpossible.