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Kuliah+Cube+Dan+Interaksi

Kuliah+Cube+Dan+Interaksi

Ratings: (0)|Views: 1,273|Likes:
Published by Imam Sy

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Published by: Imam Sy on Sep 28, 2010
Copyright:Attribution Non-commercial

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11/13/2012

original

 
PENGEMASAN, PELABELANPENGEMASAN, PELABELANDAN PENANDAANDAN PENANDAANKADALUARSAKADALUARSA
RIZAL SYARIEF
 
PENGEMASANPENGEMASAN
Pembungkusan, pengalengan, pembotolan,pengepakan, pewadahan, pengkapsulan,pembedakan, pelilinan
NILAI KEMASANNILAI KEMASAN
M
akanansegarBuah-buahanSayuranSerealia
2 ± 5 %
Makananolahan
20 ± 25 %
Minumanringan7
0 ±
7
5 %
A
MPK9
0 %
 
J
utaaninfoproduk:mediacetak,TV,radio,internet,spanduk
OverloadedOverloaded
MenanamkanPERSEPSI
Point of differentiation
kualitas,layanan
Membangunmerek
ilai merek Coca Cola 43 milyar dollar;Pepsi, Kellog,
escafe, Oreo,
estle, Sunkist :5 milyar dollar  Ayam Goreng Suharti, Wong Solo, Roti Unyil 

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