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Twitter and Tourism Whitepaper 280910

Twitter and Tourism Whitepaper 280910

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Published by clockworkm

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Published by: clockworkm on Sep 28, 2010
Copyright:Attribution Non-commercial

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11/18/2011

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Clockwork White Paper – Travel & Tourism
Twitter & Hotels
What should you be doing?
September 2010
 
 
Clockwork Travel & Tourism White Paper
2
 
About Clockwork
 
Clockwork is a bespoke marketing company with a passion for providing anunrivalled, personable and professional service across the entire marketing mix.We drive ourselves to always exceed expectations and to deliver marketingsolutions that are affordable, memorable and above all deliver tangible results. If something doesn’t make a difference then we see no point in doing it.Our dedicated and talented team specialise in marketing strategy, web designand development, graphic design, direct mail, data management and digitalmarketing. Our digital marketing specialists use a range of digitalcommunications to maximise online exposure and increase visitors to your site,combining search engine optimisation with social media marketing, online PR,reputation management and much more.Clockwork’s clients range from prominent members of the South West’sburgeoning food and drink scene through to leading estate agents, high profilehotels and retailers.For more information on the products and services we provide, please visit our website: www.clock-work.co.uk
 
Our Approach:
 
 
Clockwork Travel & Tourism White Paper
3
 
Contents
 
Introduction – What exactly is Twitter?...................................................................4How are hotels using Twitter?................................................................................5Recommended actions for using Twitter................................................................7Advice on using Twitter & tone of voice.................................................................8Twitter and sales revenue......................................................................................9Twitter and customer service................................................................................10How to track Twitter for mentions of your brand..................................................10Who should be responsible internally?.................................................................11Hotels on Twitter...................................................................................................12Is it worth the effort?.............................................................................................13Next Steps…........................................................................................................14

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