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Julian Obubo- Nando's PR Campaign

Julian Obubo- Nando's PR Campaign

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Published by julian_obubo5915
A Hypothetical Public Relations campaign for chicken restaurant chain Nando's. PR tactics and strategy for the launch of a new Nando's spice.
A Hypothetical Public Relations campaign for chicken restaurant chain Nando's. PR tactics and strategy for the launch of a new Nando's spice.

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Published by: julian_obubo5915 on Sep 28, 2010
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02/14/2013

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Public RelationsCampaign for Nando’snew ‘
Chama
’ spice
Prepared by
 Julian ObuboPage
1
 
Table of Contents
Page- 4- The Brief Page 5- Jungle Fever Philosophy Page 6- Engage PeoplePage 9- Visual StuntPage 10- Scientific Research/Amazing FactsPage 10- New Media/Old MediaPage 11- SWOT AnalysisPage 11- BudgetPage 12- TimelinePage 13- Press ReleasePage 14- Selected Media TargetsPage 16- Endnotes
 Julian ObuboPage
2
 
The Brief 
In the past year orders for Extra Hot chicken has gone up by over a third while ourmilder Lemon & Herb baste has reduced
1
 therefore next year (July 2010) Nando’s
i
islaunching its hottest spice yet- ‘
Chama
’ which is Portuguese for flame. Along with the launch, Nando’s is seeking to raise its profile in the UK, although boasting over 200 restaurants in the UK, Nando’s seeks to reel in more Peri-Perichicken fans.Nando’s is looking to direct its message particularly at the 16-25 year olddemographic.The key objectives are:
To publicize the introduction of Nando’s ‘Chama’ spice
To promote Nando’s chicken restaurants as a healthier and trendieralternative to fast-food chains
To entice the 16-25 year old demographic to visit Nando’s restaurants
1
 Julian ObuboPage
3

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