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Marketplace Comparison
For details on subscribing to our monthly report pleasecontact
mobilereports@open-first.com
Date: September 28, 2010Research Note #2
Mobile Application Markets:
Apple, Google and Nokia
“Android Market, Ovi Store, and
App Store: A comparison”
 
MOBILE APPLICATION MARKETS: DEVELOPER SATISFACTION
Our first comparison of all three top app stores
RESEARCH NOTE #2
AndroidMarket,OviStoreandAppStore:aComparison
KEYFINDINGS
Overthepastthreemonthsourresearchteamhasinterviewedover300developersontheirexperiencespublishingmobileappstoNokia’sOviStore,Google’sAndroidMarketplace,andtheAppleAppStore.Weusedthestore’sownmechanismsforidenDfying“topselling”or“mostpopular”applicaDonsandcontactedhundredsofdevelopersineachoftheseecosystems.Wecompletedsurveysofmorethan100ofthesetopdevelopersforeachmarketplace.OurresultsarethusreflecDveofwhatthebestdevelopersthink,andshouldnotbetakenasabroadsurveyofalldeveloperspublishingapplicaDonstothesemarkets.evelopersforallthreeplaKormshadseveralcomplaintsabouttheapplicaDonmarketplacesandtheresultsofthesesurveyssuggestmanyareasthatcanbeimproved.Some
similari?es
emergedfromthethreegroupsofintervieweddevelopersare:
•
Thedesiretohaveaquicker,definite,transparentandflexibleapplicaDonreviewprocess;
•
TheneedforabeQerrankingsystembasedoncustomerreviewsorothercriteria;
•
ThehopetohavemoreopportuniDesforpromoDonandappvisibility;
http: //open-first.com-
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 August, 2010 Page
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•
ThedisappointmentwiththecurrentsupportandcommunicaDonprovidedtodevelopersandendusers;
•
Theurgencytocommunicatewithappusersthatleavecommentsandreviewsinthestores.Significant
differences
alsoemergedfromthesesurveys.Theyrelatetodevelopers’revenuesandoverallsaDsfacDonwiththethreestores.Thisresearchnoteisabriefsurveyoftheresultsfromallthreeoftheindividualreports,whicharealsoavailableforpurchasefromOpen‐First.Pleasecontactusat:mobilereports@open‐first.com
http: //open-first.com-
Open-First
 August, 2010 Page
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