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MARKET SEGMENTATION, TARGETING & POSITIONING - By arihant aski goswami

MARKET SEGMENTATION, TARGETING & POSITIONING - By arihant aski goswami

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Presentation on titan watches regarding it's segmentation,targeting and positioning process.
Presentation on titan watches regarding it's segmentation,targeting and positioning process.

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Categories:Types, Research
Published by: Arihant Aski Goswami on Sep 28, 2010
Copyright:Attribution Non-commercial

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04/28/2013

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Of Watches
-BY ArihantAskiGoswami,SonyogGoswamiPriyankaHazarika,JessimuddinAhmad,Pradyut
 
Segmentation, targeting, and positioning together comprise athree stage process.
determine which kinds of customers exist, then
select which ones we are best off trying to serve and, finally,
implement our segmentation by optimizing our products/services for thatsegment and communicating that we have made the choice to distinguishourselves that way

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