Audiences, datafication and the everyday

ECC 2018 Pre-conference of the Audience and Reception Studies

section
9:30 to 9:45 Welcome

9:45 to 10:45 Panel 1: Audience measurements and commodification in the age of big
data

 Marcus O’Dair: Playlists and Power: The datafication of music streaming

 Shenja van der Graaf: The Platformization of Everyday Life and Audiences In
Perspective
 Wei lili: User Portrait and Precision Marketing from the Perspective of Audience
Commodity
 Goran Bolin and Julia Velkova: Audience Metric Continuity? The Meaning of
Measurement in Social Media Use
 Rhia Jones: The Datafied Audience and Public Service Media: Challenges and
Opportunities

Chair: David Mathieu

10:45 to 11:00 Coffee break

11:00 to 12:45: Opening Roundtable

 Hallvard Moe,University of Bergen, Norway

 Aristea Fotoupoulou, University of Brighton, UK
 Anne Mollen, University of Bremen, Germany
 Anne Kaun, Sodertorn University, Sweden
 Sonia Livingstone, London School of Economics, UK

Chair: David Mathieu

12:45 to 13:30 Lunch

13:30 to 15:30 Panel 2: Studying datafication: In practice

 Tuğba Asrak Hasdemir and Mehtap Uyar: What Do We Need in a Datafied Age?
Some Methodological Concerns from Academic Studies on Literacies
 Jannie Møller Hartley & David Mathieu: Studying data trust and data transparency
 Sander Andreas Schwartz: Relating to the world through Facebook
 Niklas Chimirri: Co-exploring audience agency in datafied daycare institutions
 Sander de Ridder: Dating and datafication: Feelings of Technological Dependence
Chair: Ranjana Das

15:30 to 15:45 Coffee break

15:45 to 16:45 Panel 3 : Datafication and audience studies : Conceptual questions

Giovanna Mascheroni : The Datafied Child as Data Citizen

Pille Pruulmann Vengerfeldt: Theorising audience engagement - is operationalisation through big
data possible?
Ranjana Das & Brita Ytre-Arne: Conceptualising audiences’ communicative agency in a
datafied age

Chair: David Mathieu

16:45 to 17:00: Where next for audience studies in a datafied age? Round-up of
preconference: Ranjana Das