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merchadising

merchadising

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Published by Arvind Bhadouriya
Need to know the value of the IP that you are selling, What is your selling price
Need to know the value of the IP that you are selling, What is your selling price

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Categories:Types, Business/Law
Published by: Arvind Bhadouriya on Sep 29, 2010
Copyright:Attribution Non-commercial

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06/30/2013

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CHARACTER
M ERCHANDISING
BY CHANDRA SHEKHAR
NIFT DELHI
-
a). WhatIP are most often merchandised?
-T echnology (patented and non-patented) and know-how
-S ecret processes
-C opyright (movies, music, songs, software, etc.)
-I ndustrialD esigns
-
b). What toC onsider When MerchandisingIP
-
Need to know the value of the IPthat you are selling
-

What is your selling price
-N eed to know who are the potentialb uyers
-N eed to know who are your competitors

-
Is there a similar technology existing in the market?
-
Negotiation with yourb uyer ± prepare your ground work
-
Conclude agreement with theb uyer (put in your terms, etc)
-
Upon receipt of payment (or part payment), transfer the rights of
theIP to theb uyer

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