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    kritinigam
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    Public Relations Functions Press Relations Advising Management Product Promotions Lobbying Corporate Communications Advertising Versus Publicity Factor Control Credibility Reach Frequency Cost Flexibility Timing Advertising Great Lower Measurable Schedulable High / Specific High Specifiable Publicity Little Higher Undetermined Uncontrollable Low / Unspecified Low Tentative Public Relations Tools Publicity Vehicles Special Publications Community Activities Corporate Advertising Public Affairs Activities Special Event Sponsorship Special Event Press Conferences Interviews Press Conferences Special Events Special Event

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    © Attribution Non-Commercial (BY-NC)

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    Public Relations Functions Press Relations Advising Management Product Promotions Lobbying Corporate Communications Advertising Versus Publicity Factor Control Credibility Reach Frequency Cost Flexibility Timing Advertising Great Lower Measurable Schedulable High / Specific High Specifiable Publicity Little Higher Undetermined Uncontrollable Low / Unspecified Low Tentative Public Relations Tools Publicity Vehicles Special Publications Community Activities Corporate Advertising Public Affairs Activities Special Event Sponsorship Special Event Press Conferences Interviews Press Conferences Special Events Special Event

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views5 pages

    Publicity

    Uploaded by

    kritinigam
    Public Relations Functions Press Relations Advising Management Product Promotions Lobbying Corporate Communications Advertising Versus Publicity Factor Control Credibility Reach Frequency Cost Flexibility Timing Advertising Great Lower Measurable Schedulable High / Specific High Specifiable Publicity Little Higher Undetermined Uncontrollable Low / Unspecified Low Tentative Public Relations Tools Publicity Vehicles Special Publications Community Activities Corporate Advertising Public Affairs Activities Special Event Sponsorship Special Event Press Conferences Interviews Press Conferences Special Events Special Event

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Publicity

    PUBLIC RELATIONS
    Public Relations Functions

    Press
    Press
    Relations
    Relations

    Advising
    Advising Product
    Product
    Management
    Management Promotions
    Promotions

    Corporate
    Corporate
    Lobbying
    Lobbying Communications
    Communications
    Advertising Versus Publicity

    Factor
    Factor Advertising
    Advertising Publicity
    Publicity
    Control
    Control Great
    Great Little
    Little
    Credibility
    Credibility Lower
    Lower Higher
    Higher
    Reach
    Reach Measurable
    Measurable Undetermined
    Undetermined
    Frequency
    Frequency Schedulable
    Schedulable Uncontrollable
    Uncontrollable
    Cost
    Cost High/Specific
    High/Specific Low/Unspecified
    Low/Unspecified

    Flexibility
    Flexibility High
    High Low
    Low
    Timing
    Timing Specifiable
    Specifiable Tentative
    Tentative
    Public Relations Tools

    Publicity Special
    Vehicles Publications

    Community Corporate Cause-related


    Activities Advertising
    Advertising Marketing

    Public Affairs Special Event


    Activities Sponsorship
    Publicity Vehicles
    Feature
    Feature
    Articles
    Articles

    News
    News Interviews
    Interviews
    Releases
    Releases Publicity
    Publicity
    Vehicles
    Vehicles

    Press
    Press Special
    Special
    Conferences
    Conferences Events
    Events

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