For immediate release Wednesday, September 29, 2010
September 2010Franklin & MarshallCollege Poll
SURVEY OF PENNSYLVANIANSSUMMARY OF FINDINGSPrepared by:Center for Opinion ResearchFloyd Institute for Public PolicyFranklin & Marshall College
BERWOOD A. YOSTDIRECTOR, FLOYD INSTITUTE FOR PUBLIC POLICYDIRECTOR, CENTER FOR OPINION RESEARCHHEAD METHODOLOGIST, FRANKLIN & MARSHALL COLLEGE POLLG. TERRY MADONNADIRECTOR, CENTER FOR POLITICS AND PUBLIC AFFAIRSDIRECTOR, FRANKLIN & MARSHALL COLLEGE POLLANGELA N. KNITTLESENIOR PROJECT MANAGER, CENTER FOR OPINION RESEARCH
PROJECT MANAGER, FRANKLIN & MARSHALL COLLEGE POLLKAY K. HUEBNERPROGRAMMER, CENTER FOR OPINION RESEARCH
September 29, 2010
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Table of Contents
METHODOLOGY .....................................................................................................................2
KEY FINDINGS ........................................................................................................................4
US
S
ENATE
R
ACE
..................................................................................................................4
G
OVERNOR
’
S
R
ACE
................................................................................................................6
T
HE
E
LECTORAL
C
ONTEXT IN
P
ENNSYLVANIA
..........................................................................7
TABLE A-1 – SENATE CHOICE DEMOGRAPHICS ............................................................10
TABLE A-2 – GOVERNOR CHOICE DEMOGRAPHICS ......................................................11
MARGINAL FREQUENCY REPORT .....................................................................................12
Methodology
The survey findings presented in this release are based on the results of interviews conducted September 20-26, 2010. The interviews were conducted at theCenter for Opinion Research at Franklin & Marshall College under the direction of the poll’s Director Dr. G. Terry Madonna, Head Methodologist Berwood Yost, andSenior Project Manager Angela Knittle. The data included in this release representthe responses of 734 adult residents of Pennsylvania, including 606 registered adults(288 Democrats, 222 Republicans, 84 registered as Independent/Other, and 12 whorefused to identify party). Telephone numbers for the survey were generated usingrandom digit dialing, and respondents were randomly selected from within eachhousehold. Survey results were weighted (age, education, race, region, and gender)using an iterative weighting algorithm.The sample error for this survey is +/- 3.6 percentage points. The sampleerror for registered adults is +/- 4.0 percentage points, and the subsample of likelyvoters (n=436) has a sample error of +/- 4.7 percentage points.
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In addition to sampling error, this poll is also subject to other sources of non-sampling error. Generally speaking, two sources of error concern researchers most.Non-response bias is created when selected participants either choose not toparticipate in the survey or are unavailable for interviewing. Response errors are theproduct of the question and answer process. Surveys that rely on self-reportedbehaviors and attitudes are susceptible to biases related to the way respondentsprocess and respond to survey questions.The Franklin & Marshall College Poll is produced in conjunction with thePhiladelphia Daily News, WGAL-TV (South Central PA), Pittsburgh TribuneReview, WTAE-TV (Pittsburgh), WPVI-TV6/ABC (Philadelphia), Times-Shamrock Newspapers, Harrisburg Patriot-News, and Lancaster Newspapers. It may be used inwhole or in part, provided any use is attributed to Franklin & Marshall College.
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The Sept. 2010 Franklin & Marshall Poll.
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