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Youth Targeted Voter Mobilization
 How Campaigns Targeting Youth Are Crucial to the Long-Term Success of the Democratic Party
Kevin Bondelliwww.kevinbondelli.com kbondelli@gmail.com 
 A Report for the Young Democrats of Arizona
 
February 20, 2007
 
 
Executive Summary
 A great deal of research on the subject of youth voter mobilization has been doneover the last few years. The research shows that: 1) traditional campaigns do not targetyoung voters, 2) peer-to-peer contact is the most effective strategy for youthmobilization, and 3) the political party that is able to successfully mobilize the youth votewill gain a great advantage over the long-term.This report will show:
 
Traditional campaigns do not attempt to mobilize young voters because of thedifficulty in making successful contacts
 
Youth mobilization efforts are more successful in mobilizing young voters thantraditional campaigns
 
Peer-to-peer contact is the most effective way to mobilize young voters
 
Habitual voting trends indicate that a person voting in two consecutive electionswill likely be a voter for life and voting for a political party in three consecutiveelections will likely identify with that party for life
 
It is important for the Democratic party to reach out to the young voterdemographic to begin building party loyalty with dramatic long-term benefits
 
Youth mobilization campaigns do not hurt traditional campaigns and can be thedifference between difficulty and defeat in favor of the Democratic candidate
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