Youth Targeted Voter Mobilization
How Campaigns Targeting Youth Are Crucial to the Long-Term Success of the Democratic Party
Kevin Bondelliwww.kevinbondelli.com kbondelli@gmail.com
A Report for the Young Democrats of Arizona
February 20, 2007
Executive Summary
A great deal of research on the subject of youth voter mobilization has been doneover the last few years. The research shows that: 1) traditional campaigns do not targetyoung voters, 2) peer-to-peer contact is the most effective strategy for youthmobilization, and 3) the political party that is able to successfully mobilize the youth votewill gain a great advantage over the long-term.This report will show:
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Traditional campaigns do not attempt to mobilize young voters because of thedifficulty in making successful contacts
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Youth mobilization efforts are more successful in mobilizing young voters thantraditional campaigns
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Peer-to-peer contact is the most effective way to mobilize young voters
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Habitual voting trends indicate that a person voting in two consecutive electionswill likely be a voter for life and voting for a political party in three consecutiveelections will likely identify with that party for life
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It is important for the Democratic party to reach out to the young voterdemographic to begin building party loyalty with dramatic long-term benefits
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Youth mobilization campaigns do not hurt traditional campaigns and can be thedifference between difficulty and defeat in favor of the Democratic candidate
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Youth Targeted Voter Mobilization by Kevin Bondelli
A great deal of research on the subject of youth voter mobilization has been done
over the last few years. The research shows that: 1) traditional campaigns do not target young voters, 2) peer-to-peer contact is… (More)
over the last few years. The research shows that: 1) traditional campaigns do not target young voters, 2) peer-to-peer contact is… (More)
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