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Voices Com Television Commercial Success Kit

Voices Com Television Commercial Success Kit

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Published by Voices.com
WHAT’S INCLUDED IN THIS GUIDE
Over the next several pages you’ll learn about:
• Key developments of the popular invention
• Pioneers and people
• The impact of radio advertising campaigns
• Radio ad duration
• Radio ad styles
• 15 sample radio commercial scripts
• Tips for writing your radio commercial
• Consideration when selecting your voice talent
• Rates and prices for producing a radio commerial
• How to hire a professional voice talent
WHAT’S INCLUDED IN THIS GUIDE
Over the next several pages you’ll learn about:
• Key developments of the popular invention
• Pioneers and people
• The impact of radio advertising campaigns
• Radio ad duration
• Radio ad styles
• 15 sample radio commercial scripts
• Tips for writing your radio commercial
• Consideration when selecting your voice talent
• Rates and prices for producing a radio commerial
• How to hire a professional voice talent

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Published by: Voices.com on Sep 29, 2010
Copyright:Attribution Non-commercial

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03/04/2013

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TV COMMERCIAL
SUCCESS KIT 
 A guide to creating powerful and persuasive television commercialsWritten by David Ciccarelli, CEO of Voices.com
 
CONTENTS
WHAT’S INCLUDED IN THIS GUIDE
Over the next several pages you’ll learn about:Key developments of the popular inventionPioneers and peopleThe impact of radio advertising campaignsRadio ad durationRadio ad styles15 sample radio commercial scriptsTips for writing your radio commercialConsideration when selecting your voice talentRates and prices for producing a radio commerialHow to hire a professional voice talent
 
The television is one of the most important inventions in the history of the world. Ithas become a staple in the lives of many people and many aspects of the world’sculture are taken from TV shows. For instance, children from as far as India wouldlearn to say “Hi-yo, Silver, away!” after watching some episodes of 
The Lone Ranger
. Here’s a look at the history of television.
Electromechanical Television
Electromechanical television systems, better known as “televisors” were used tocapture images and then display them. The images that they captured were sent viaradio waves. Originally used from 1928 to 1939, they eventually began picking upimages that were broadcasted electronically like more modern television sets.
Electronic Television
In 1927, Philo Farnsworth invented a special camera tube that was able toelectronically transmit signals. He gave a full-on demonstration of his all-electronicsystem at the Franklin Institute. Later, RCA decided to integrate Farnsworth’s tubeinto their TV sets. These types of sets became the “standard” in the US in 1941.
Color Television
Color television didn’t fully come around until a bit later. Although there were somesuccessful early experiments with color television, the actual process of converting a2D image into a 1D radio signal was difficult as the image would often be distorted.In 1941, CBS began conducting color field tests. As these systems were notcompatible with the television sets at the time, they were halted. In 1947, RCA wasable to transmit live color images successfully to the FCC. The first coast-to-coastcolor broadcast took place on January 1, 1954, when NBC broadcasted theTournament of Roses Parade.
KEY DEVELOPMENTS

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