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What Makes an Influencer

What Makes an Influencer

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Published by Javier Carrete
Vocus teamed up with Brian Solis (@briansolis) to answer a burning question – what makes an online influencer. From the start, we realized that it was a very subjective question – so we decided to put it to the marketing and communications professionals who work with influencers every day. From August 25, 2010 to September 10, 2010, we surveyed 739 people on their perceptions of online influence – and the results have cast a fascinating light on this trickiest of social media debates.
Vocus teamed up with Brian Solis (@briansolis) to answer a burning question – what makes an online influencer. From the start, we realized that it was a very subjective question – so we decided to put it to the marketing and communications professionals who work with influencers every day. From August 25, 2010 to September 10, 2010, we surveyed 739 people on their perceptions of online influence – and the results have cast a fascinating light on this trickiest of social media debates.

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Published by: Javier Carrete on Sep 29, 2010
Copyright:Attribution Non-commercial

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09/29/2010

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