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David A. Rosenberg
September 29, 2010
Chief Economist & Strategist
Economic Commentary
drosenberg@gluskinsheff.com
+ 1 416 681 8919
MARKET MUSINGS & DATA DECIPHERING
Breakfast with Dave
DUE TO BUSINESS TRAVEL, BREAKFAST WITH DAVE WILL NOT BE
PUBLISHED TOMORROW, BUT RETURNS ON FRIDAY
WHILE YOU WERE SLEEPING

The big news is still that asset classes that traditionally move inversely are now moving in tandem — stock prices, bond prices, and the gold price. As far as the latter is concerned, have a look at Martin Wolf’s column today on page 11 of the FT — Currency Wars in an Era of Chronically Weak Demand — and also see

Currency Wars: A Fight to be Weaker on page C1 of the WSJ. Perhaps all three

are strengthening on the same prospect — the Fed’s strong hint of another
round of quantitative easing (QE). The Fed, after all, would be buying Treasuries
so it is perfectly understandable why they would rally. More money printing
means more U.S. dollar depreciation, which would obliviously be positive for gold
(have a look at Gold Forecast $1,450/oz on page 25 of the FT.

The equity market seems to be the odd man out but we would surmise that it is
rising on hopes that QE2 will be successful yet in stimulating final demand
growth. From our lens, the jury is out on the efficacies of lower interest rates in
an environment of contracting credit, especially considering what little impact
the sharp plunge in yields and radical expansion of the central bank balance
sheet have already exerted. A record low 0.64% yield on the 10-year TIPS
strongly suggests that the bond market is sniffing out a renewed contraction and
the pace of economic activity before too long.

We have long been of the view that the trauma that hit the U.S. household
balance sheet — the largest balance sheet on the planet — has led to a dramatic
shift in consumer attitudes towards spending, credit and homeownership. With
that in mind, it is somewhat comforting to see society moving from denial to
acceptance as it pertains to the secular changes in spending and saving
behaviours that is truly underway. For a real life view of the challenges that lie
ahead have a look at the front page article of the USA Today titledR e c e s s io n ’s

Impact on Us: Lifestyle Changes Deep, Long Term.
Please see important disclosures at the end of this document.
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visitwww.gluskinsheff.com
IN THIS ISSUE
While you were sleeping:

the big news is that of
asset classes that
traditionally move
inversely are now moving
in tandem — stock prices,
bond prices, and the gold

price
Lack of confidence: the
Conference Board’s

consumer confidence
index sagged to 48.5 in
September from 53.2 in

August
It wasn’t just consumer
confidence that’s in a
funk, business sentiment
slips too in Q3
House prices dip in the

U.S.: the Case-Shiller
Composite-20 index fell
0.1% MoM in July — first
decline in four months and
is likely the re-emergence
of its primary downward

trend
Richmond, poor man: the

litany of softer regional
economic reports
continues unabated

September 29, 2010 – BREAKFAST WITH DAVE
CHART 1: RECORD IMPLOSION IN HOUSEHOLD NET WORTH
United States: Household Net Worth (three-year percent change)
1
0
0
5
0
0
9
5
9
0
8
5
8
0
7
5
7
0
6
5
6
0
5
5
6
0
4
0
2
00
-
2
0
-
4
0
Shaded region represent periods of U.S. recession. Source: Haver Analytics, Gluskin Sheff
LACK OF CONFIDENCE

It is now so clear that we never did have an organic recovery on our hands.
Growth is vividly slowing down in North America, and deflation, not inflation, is
the primary risk. After all, if disinflation was the primary trend for 30 years
amidst a secular credit expansion, it surely stands to reason that as credit
contracts, and with the underlying inflation below 1% and a huge output gap of
6.5%, deflation is a totally realistic scenario. The bond market is signalling some
deflationary event of great magnitude (could be an unexpected stock market
shock?). Bond yields will follow the 2-year note yield and will completely melt
before this interest rate cycle is complete.

In September, U.S. consumer confidence (according to the Conference Board)
sagged to 48.5 from 53.2 in August — the consensus was expecting 52.0. This
takes us all the way back to February and the fact that it slipped so badly in a
month that saw the equity market surge must be telling us that something,
somewhere else is not going well at all — most likely, in the labour market.
Indeed, the spread between the “jobs hard to get” and “jobs are plentiful”
series, which gapped up to a six-month high of 42.3 from 41.5 in August. This
foreshadows a rise in the unemployment rate, to 9.7% from 9.6% currently.

CHART 2: CONFERENCE BOARD EMPLOYMENT INDICATOR
POINTING TO AN INCREASE IN THE JOBLESS RATE
United States
Conference Board Em ploym ent Indicator
(Jo b s H a r d to G e t m in u s Jo b s P le n tifu l, p e rc e n ta g e p o in ts : th ic k lin e , le ft h a n d s
Unem ploym ent Rate
(p e r c e n t, th in lin e , r ig h t h a n d s id e s c a le )
1
0
0
5
0
0
9
5
9
0
8
5
8
0
7
5
7
0
6
0
4
0
2
0
0
-
2
0
-
4
0
-
6
0
1
2
1
0
8642
Source: Haver Analytics, Gluskin Sheff
Page 2 of 7

It is now clear that we never
did have an organic recovery
on our hands in the U.S. —
growth is slowing down and

deflation, not inflation, is the
primary risk
September 29, 2010 – BREAKFAST WITH DAVE

Putting the headline 48.5 reading into perspective, consumer confidence
averages 72.9 in recessions and 100.2 in expansions. Maybe the National
Bureau of Economic Research jumped the gun. The chart of the “present
situation” does indeed flag no recovery, down nearly two points in September, to
23.1, and in fact, is back to levels prevailing in April 2009 (pre-green shoots!!).

CHART 3: PRESENT SITUATION INDEX DOES NOT FLAG A RECOVERY
United States: Conference Board Present Situation Index
(1985 = 100)
1
0
0
5
0
0
9
5
9
0
8
5
8
0
7
5
7
0
2
0
0
1
6
0
1
2
0
8
0
4
00
Shaded region represent periods of U.S. recession
Source: Haver Analytics, Gluskin Sheff
Moreover, home-buying plans slipped from 2.1 to 1.9 in September — flirting
near all-time lows.
CHART 4: HOME BUYING INTENTIONS FLIRTING WITH ALL-TIME LOWS
United States: Conference Board Consumer Confidence Survey:
Plans to Buy a Home Within Six Months (percent respondents)
1
0
0
5
0
0
9
5
9
0
8
5
8
0
7
5
7
0
6
.
0
0
5
.
2
5
4
.
5
0
3
.
7
5
3
.
0
0
2
.
2
5
1
.
5
0
Shaded region represent periods of U.S. recession
Source: Haver Analytics, Gluskin Sheff
Page 3 of 7
Home-buying plans in the U.S.
flirting near all-time lows,

according to the Conference Board Consumer Confidence Survey

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