Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
Business Information and Information and IT in Business v3

Business Information and Information and IT in Business v3

Ratings: (0)|Views: 19|Likes:
Published by Marcus McGowan

More info:

Categories:Types, School Work
Published by: Marcus McGowan on Sep 29, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

11/02/2011

pdf

text

original

 
M. McGowan
Business Information andBusiness Information andInformation and IT inInformation and IT inBusinessBusiness
Higher Business Management Higher Business Management 
 
M. McGowan
S
ources of Information
S
ources of Information
P
rimary
P
rimary  information collected by theinformation collected by thebusiness itself.
S
ometimes called Fieldbusiness itself.
S
ometimes called Fieldresearch. It is first hand information.research. It is first hand information.
Examples: Market Research data, ConsumerExamples: Market Research data, ConsumerResearchResearch
S
econdary
S
econdary information already published.information already published. Also called Desk research. Also called Desk research.
Examples: Government Reports, MINTELExamples: Government Reports, MINTELReportsReports
 
M. McGowan
S
ources of Information
S
ources of Information
InternalInternal  information collected withininformation collected within the business.the business.
Examples: Employee or customerExamples: Employee or customerrecordsrecords
ExternalExternal  information collected frominformation collected from outside the business.outside the business.
Examples: National
S
tatistics, Rivals Examples: National
S
tatistics, Rivals accountsaccounts

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->