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Beyond Viral: Sneak Peek

Beyond Viral: Sneak Peek

Ratings: (0)|Views: 1,108 |Likes:
Published by Kevin Nalts
Online-video marketing is growing, and entrepreneurs, entertainers, marketers, agencies, cause-marketers and advertisers continue to burn budgets pursuing "viral videos." In this "sneak peek" of "Beyond Viral," a book by the only marketer who doubles as a YouTube star, you will learn some of the crucial areas to avoiding pitfalls and benefiting from real case studies and experience. Readers will discover what works in online video, and how to promote themselves, their brands (products or solutions) and their causes. Entrepreneurs, performers, agency leaders, and marketers will gain rare knowledge about online-video marketing and how to leverage the medium to engage customers and drive sales. By Kevin "Nalts" Nalty (www.beyondviral.com)
Online-video marketing is growing, and entrepreneurs, entertainers, marketers, agencies, cause-marketers and advertisers continue to burn budgets pursuing "viral videos." In this "sneak peek" of "Beyond Viral," a book by the only marketer who doubles as a YouTube star, you will learn some of the crucial areas to avoiding pitfalls and benefiting from real case studies and experience. Readers will discover what works in online video, and how to promote themselves, their brands (products or solutions) and their causes. Entrepreneurs, performers, agency leaders, and marketers will gain rare knowledge about online-video marketing and how to leverage the medium to engage customers and drive sales. By Kevin "Nalts" Nalty (www.beyondviral.com)

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Published by: Kevin Nalts on Sep 30, 2010
Copyright:Traditional Copyright: All rights reserved

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01/18/2012

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BEYOND VIRAL: A Sneak Peak
Executive Summary
³BEYOND VIRAL: How to Attract Customers,Promote Your Brand, and Make Money With OnlineVideo´
is a newly published book by Wiley, and part of David Meerman Scott¶s ³The New Rules of SocialMedia Series.´This ³sneak preview´ provides a summary of the book,including titles and primary educational objectives of theeighteen chapters. BEYOND VIRAL is a practical guidefor those interested
in marketing themselves, a businessor a cause
using the most visceral form of social media: online video. It was written based on 5 years of hands-on experience by an industry expert, career marketer andYouTube ³star´ with more than 165 million views to date.
About the Author
evin ³Nalts´ Nalty is the only popular YouTube personality who doubles as a career marketer. He is one of the most-viewed comedians on YouTube, with more than 160million views and 200,000 plus subscribers. A former product director at Merck, Naltywas an innovation leader at Johnson & Johnson and has more than 20 years of marketingexperience. Nalty now is a rare and sought-after speaker and consultant focused ononline-video and social-media marketing via Nalts Consulting, LLC(www.NaltsConsulting.com). His list of leading clients includes Fox, GE, Microsoft,MTV,
odak, Starbucks, Logitech, Panasonic and Holiday Inn. He has spoken at topindustry conferences and to senior executives from such leading companies as M&M,Google/YouTube, and Coca Cola.
 
REVIEWS & PRAISE
³
evin Nalty is and has been my go-to guy on all things viral video. You¶ll learn andlaugh as ³Nalts´ shares his experience and unique expertise.´
 M 
ichael Donnelly, Group Director,Worldwide Interactive
 M 
arketing 
The Coca-Cola Company
³This is a must-read for marketers and those interested in learning more about theevolving world of video and social media.´
 Del Ross, Vice President,U.S. Sales and 
 M 
arketing, InterContinental Hotels Group
 H 
oliday Inn, Crowne Plaza)
 
³
evin is a gentleman, a scholar, and a lunatic. Read his book and then destroy itimmediately.´
om Green, comedian, actor and host of 
TomGreen.com
 
³
evin has two things going for him: the experience to know what really works in theonline-video space and the guts to share his secrets.´
 J 
oe
 M 
ichaels, Senior Director,
 M 
SN and Bing,
 M 
icrosoft 
Corporation,
³You won¶t just learn about online video, you¶ll learn about how to make it work for your business ± real-world instruction from someone who does this everyday.´
 Brad Aronson, Author of 
Internet Advertising
 , Digital-Advertising Pioneer, Entrepreneur and Founder of iFrontier (acquired by
 M 
icrosoft)
 
 
Press Release & Contacts
y
 
Media Contact: Heather Condon, Wiley (hcondon@wiley.com, 201.748.6017)
y
 
Author:
evin Nalty, Nalts Consulting, LLC,
evin@NaltsConsulting.com 
y
 
Book website:http://www.beyondviral.com ³THE NEW RULES OF SOCIAL MEDIA SERIES´ FROM WILEY PRESENTS:BEYOND VIRAL: How to Attract Customers,Promote Your Brand, and Make Money with Online Video
By Kevin H. NaltyForeword by David Meerman Scott
If you haven¶t already, go to YouTube immediately and search ³Nalts.´
evin ³Nalts´ Nalty has fooled millions of online-video viewers into thinking he is a celebrity. Inactuality, Nalty is an online-video creator, a dad, video enthusiast, and career marketer who has ³gone viral.´As a most-viewed personality on YouTube,
evin Nalty continues to wow viewers withhis lowbrow humor and comedic-like style. You name it;
evin¶s done it. Anything fromheartfelt family moments to sophomoric candid-camera style pranks. He has actively participated in the growth of YouTube since its conception in 2005. Now 5 years later,
evin has created more than 1,000 videos with hundreds of millions of views.With his new book,
BEYOND VIRAL: How to Attract Customers, Promote YourBrand, and Make Money with Online Video
(Wiley; ISBN: 9780470598887;Hardcover; $24.95), Nalty joins well-known authors including Brian Halligan, Jim Sterneand Steve Garfield in the successful ³New Rules of Social Media Series´ created by aleading speaker/author/expert, David Meerman Scott. ³Beyond Viral´ provides rare

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