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Table Of Contents

Research Methodology
Some Basic Technical Knowledge
Cost - Aspect
Advent of Format Radio
History of Indian Radio
Advertising in India
Radio Advertising
Types of Radio Advertising:
Producing Radio Commercial
Selling Radio Commercial
Steps in Radio Ad Production
Measuring the radio’s effect
Radio with other media
All India Radio
Case Study On Airtel
Radio mirchi rate card
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Radio Advertising[1]

Radio Advertising[1]

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Published by sanaakramtufail

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Published by: sanaakramtufail on Sep 30, 2010
Copyright:Attribution Non-commercial


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