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Table Of Contents

2. The MVNO
2.1 The Beginning of MVNOs
2.2 The Value-chain & Value Net
2.3 The players
2.4 Mobile Solutions
2.5 Characteristics of an MVNO
2.6 A typical MVNO Business Model
2.7 MVNO Defined From a Customer Perspective
2.8 MVNE (MVNO Enabler)
2.9 MVNO & MVNE
2.10 Why MVNOs make sense
2.11 Key driving factors enabling the MVNO opportunity
2.12 The MVNO opportunity
2.13 MVNO opportunities increase with 3G rollout
2.14 The overall MVNO business context
2.15 MVNOs Backgrounds (Legacy and Next generation MVNO Models)
2.16 Where is the MVNO today
2.17 Next generation MVNOs
3. MVNOs: Identities and Distribution
3.1 MVNOS Global Initiative
3.2 MVNO Global market share
3.3 The Future of MVNOs in the 3G Era
3.4 Global MVNO Distribution
3.5 MVNO Global Market Forecast (2006-2012)
3.5.1 The Customer Segments
3.5.2 The Revenue Model (an example)
3.5.3 MVNO business Models
3.6 MVNO Adoption in Europe - 151 MVNOs
3.6.1 Fixed telephony MVNOs in Europe
3.6.2 MVNO/MNO European Market share
3.6.3 MVNOs in Europe: numerous initiatives, very few successes
3.7 MVNO Adoption in Greece
3.7.1 The MVNOs in Greece
3.7.2 Mobile Network Operators customer base (June 2008)
3.7.3 MVNO Figures
3.7.4 MNOs ARPU and AMOU
4. MVNO/ MNO/ MVNE Benefits and Drawbacks
4.1 Advantages/ Benefits
4.2 Disadvantages/ Drawbacks
4.2.1 MVNE trends
4.2.2 MVNE Uses in Europe
4.2.3 MVNO-MVNE-MNO Functional Model
4.2.4 Viability of Virtual Mobile Players
4.2.5 Sustainability
4.2.6 Brand identity in Mobile Services
4.2.7 Type of Companies attracted to the MVNO Model
4.2.8 VALUE TO MNO
4.2.9 VALUE TO MNO & MVNO
4.2.10 VALUE TO MVNO
4.2.11 Different approaches to mobile services
4.2.12 Execution & Fulfilment
4.2.13 Business Planning
4.2.14 Business Design
4.2.15 Business Infrastructure
4.2.16 Production Support
4.2.17 Conclusion
4.2.18 MNO Motivations (to host MVNOs)
4.2.19 Host MNO Benefits
4.2.20 Host MNO Requirements
4.2.21 Host MNO Wholesale Business Potential (Example)
4.2.22 The MNO Perspective
4.2.23 The MVNO Perspective
4.2.24 MVNOs rationales
4.2.25 MVNOs positioning
4.2.26 Key challenges faced by MVNOs
5. The MARKET structure & opportunities
5.3 MVNO market drivers
5.4 MVNO market structure
5.5 Market size
5.6 MVNE value
5.7 Aggregation business model benefits
5.8 Key Requirements
5.9 Competition is intensifying –mobile premiums decrease
5.10 Local scale is key to achieving EBITDA margin ambitions
5.11 Operators need to adjust
5.12 The challenger strategy must be tailored to the market environment
5.13 Marketing strategies
5.15 Provider Selection criteria
5.16 MVNO Services
6. MVNO BUSINESS SETUP
6.1 Setting-up Strategies
6.2 Key Issues MVNO players are faced with
6.3 Issues per player
6.4 Targets per player
6.5 Business Case Structure
6.6 MVNO Business Guide
6.7 The MVNO Business: High Entry Barriers and Risks
6.7.1 Barriers
6.7.2 Launch Risks
6.8 The future of MVNOs
6.9 Implementing an MVNO
6.10 Modeling MVNOs: The Big Picture
6.11 Critical Success Factors
6.12 Closing remarks
7. Conclusions
7.1 Conclusions & Lessons to be learned
7.2 Conclusions regarding the future
7.3 Three improvement suggestions
8. References
Annex 3 - Glossary
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Bassayiannis_08 MVNO

Bassayiannis_08 MVNO

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Published by: Slobodan Kaludjerovic on Sep 30, 2010
Copyright:Attribution Non-commercial

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04/02/2013

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