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ECRM

ECRM

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Published by Aditya

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Published by: Aditya on Sep 30, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Customer Relationship Management
ECRM
yCRM online implies an additional means of

communication and level of interaction with the
customer where there is a real difference in the
technology and its architecture which allows for ease of
self-service to the customer.

ECRM
yWhat is eCRM?
eCRM provides to companies a means to conduct

interactive, personalised and relevant communication with customers across both electronic and traditional channels.

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