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Table Of Contents

Marketing Strategy
Segmentation and Effectiveness
Segmentation
Bases for Segmentation
Targeting
Advantage of Targeting Efforts
Alternative of Targeting Strategy
Select Positioning Strategy
‡Kotler defined: ³designing an
offer so that it occupies a
distinct and valuedplace in the
minds of the target customer.´
Positioning Strategy
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6. Segmentation, Tarketing & Positioning for Competitive Advantage

6. Segmentation, Tarketing & Positioning for Competitive Advantage

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Published by manojsancheti

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Published by: manojsancheti on Sep 30, 2010
Copyright:Attribution Non-commercial

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11/02/2011

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