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2009-2010 ANNUAL REPORT
Food Matters Manitoba
Home of the Manitoba Food Charter
 
2009-2010 MILESTONES
In 2009 the Manitoba Food Charter changed its name to Food Mat-ters Manitoba to reect our growing mandate and mission to en-gage Manitobans towards healthy, sustainable, and fair food for all.In addition to our ongoing food security projects, FMM undertook26 new projects and 5 major events in 2009-2010. The organiza-tion also conducted a comprehensive communications review anddeveloped a communications strategy in 2009. While the plan andkey audiences have been developed, we are currently seeking re-sources and partners to implement the strategy.Food Matters Manitoba is increasingly being recognized by thepublic, the media, other organizations, and various levels of gov-ernment as a source for food security information.FMM continues to diversify, and has branched into local economicanalysis, municipal food policy development, school outreach pro-grams, and Farm to Cafeteria activities.
30+ foodsecurity projects
21,000Manitobansreached
160 community displays and events
38 media stories
198,400 website hits
129 partnerorganizations
5000 volunteer hours
60 chartersignatories
CHALLENGES
 At Food Matters Manitoba weare very proud of our achieve-ments in 2009-2010. Like all or-ganizations though, we face afew challenges of our own:
1
Insufcient funds to reachrural regions
2
The difculties of communi-cating the complex message offood security
3
Increasing the involvement ofdiverse food system stakehold-ers including members fromhealth, industrial and agricultur-al sectors.
 
NEW GOALS
 This year our board created a new strategic plan and developedve internal and external strategic directions for Food Matters Man-itoba:Fulll the role of incubator by strengthening partner networks andbuilding community food skillsFurther the engagement of Manitobans by developing a compre-hensive communication strategyStrengthen the role of Food Matters Manitoba members througha membership development program.Enhance the sustainability of Food Matters Manitoba by seekinglong-term, diversied fundingDeepen the engagement of the Board of Directors through boarddevelopment and training achievements that the organization madein 2009-2010.
 Above: Participating in a food processing workshopLeft: Display hall at the 2010 Growing Local Conference
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