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Published by ZahidAhmed1968

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Published by: ZahidAhmed1968 on Oct 01, 2010
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Chapter 21
Law of Success
for both the Worlds
Q. S. Khan
B. E. (MECH.)

My friend, Raju Kumar was trading steel under the nam e of Jolly Alloys. For better prospects he changed his business from trading to forging small steel components. He also changed his firm's name to Taxon Enterprises, which sounded more modern. Most of his custom ers were sam e. H is product was good; his sale was also good in new business. But something odd was happening. He was not getting his payments. One of his old custom ers sent a draft from Pune to Mum bai for Raju through his friend. Instead of meeting Raju that friend rushed to his native place along with the draft in urgency, after receiving an em ergency call. Raju got that paym ent only after a m onth. Sim ilarly his other paym ents were also getting delayed because of one or the other reason and after a few m onths it was im possible for him to carry out his business. But instead of closing down his business, he changed its name to Jolly Alloys again. Now he is prospering more than expected with the same setup and effort.

I started my business under the name General Hydraulic. By the grace of God I did well. When I tried to register my firm's name as a trademark, I could not do it, as it was a common name. So I changed my firm's name to Hydro Sham s Machinery. 'Sham s' m ean sun in Arabic and it short of my father's name 'Shamsuddin'.With this name I even lost those orders which were already confirmed with me. My turnover also dropped drastically

Law of Success for both the worlds
Ιwas in real trouble. Then again I changed my firm 's nam e
to the previous General Hydraulic. After that, by the grace
of God, I never faced such problem s again.

What I want to advise you is that before selecting a particular name for your company, try to use and analyse that nam e on experim ental basis and find out its effect and only then use it.

Astrology and numerology is a complex and com plicated subject. Never study them . If you do, you m ay lose your will power, enthusiasm and daring to do impossible tasks. Akbar ruled India for more than fifty years and was a great and successful king, but his father Humanyu was a great failure. One of the reasons of his failure was that he mostly resorted to astrological calculations before taking a decision. Because of this neither was he able to take prompt action on time, nor have a killer instinct, while a winner should have both.

I also do not advise you to go to astrologers. As no astrologer is expert enough to suggest the right name of your firm. If astrologers were so expert that they can suggest an auspicious name or a way of prosperity, they could have selected a good name for their own business and had become millionaires. But mostly they remain tramps throughout their lives and only use psychological tactics to hook customers. Hence do not listen to their sermons, but concentrate and analyze the situation yourself. You only can try, experiment and find the right name for your company. Hence when nothing goes right after a fair effort to succeed, consider selecting another name, in addition to correcting your action plan and course of action.

37 - W hat's in a Nam e?

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