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(Unit-i) Marketing Research

(Unit-i) Marketing Research

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Published by fitmbanotes

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Published by: fitmbanotes on Oct 01, 2010
Copyright:Attribution Non-commercial

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10/01/2010

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(UNIT-I)
MARKETING RESEARCHMARKETING RESEARCH
BeforeDefining³
Marketing Research
´WeShouldKnow³
What Is Research
´
esearchAlwaysStartsWithAQuestionOProblem.
ItsPurposeIsToFindAnswersToQuestionThroughTheApplicationOfTheScientificMethod.
It Is Systematic Study.
 
MARKETINGMARKETING RESEARCHRESEARCH
 Definition Definition::--
1
:-
Marketingresearchisasystematicandobjectivestudyofproblempertainingtothemarketingofgoods&services
2
:-
Marketingresearchisthefunctionwhichlinkstheconsumerandpublictothemarketerthroughinformation
-
informationusedtoidentifyanddefinemarketingopportunitiesandproblems;generaterefineandevaluatemarketingactions;monitormarketingperformanceandimproveunderstandingofmarketasaprocess.
 
NATURE OF MARKEITNG RESEARCHNATURE OF MARKEITNG RESEARCH
M
R---
As an Economic
esource
M
R-
As a System of Authority
M
R-
As a Function of Marketing Management
M
R-
As a Teamwork or Group Effort
M
R-
As an Art or a Science
M
R-
As a Profession

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