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36718328 Consumer Behaviour

36718328 Consumer Behaviour

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Published by fitmbanotes

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Published by: fitmbanotes on Oct 01, 2010
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11/02/2011

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1-1
CONSUMER BEHAVIOUR 
1Consumer Behaviour-Schiffman &Kanuk 
 
1-2
Market today«.
Substantial increase in the buying power Greater variety of goods and servicesInformation explosionGreater ease of placing and receiving ordersDigital Revolution in the market placeIncreased attention towards customeretention
2Consumer Behaviour-Schiffman &Kanuk 
 
1-3
´
Yeh
customer
maange
more!µ
Customer has become choosy and will selectthe one which will give more benefits.¶Delightinis the ultimate goal.Customer has changed in terms of income andexposure.
3Consumer Behaviour-Schiffman &Kanuk 

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