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Project Consumer Preference Buying Behaviour Washing Machine Refreigrators

Project Consumer Preference Buying Behaviour Washing Machine Refreigrators

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Published by ukamaluddinmba

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Published by: ukamaluddinmba on Oct 01, 2010
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08/02/2013

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PROJECT REPORTON
"Consumer Preference and Buying Behaviourtowards Washing Machines and Refrigrator"
Supervisor :Submitted by :LecturerEnrolment No.MBA IV Sem. (Marketing)Remarks of Evaluator Approved/DisapprovedApproved/Disapproved(I Evaluation) (II Evaluation)
Session : ______________ 
 
University
Bio-Data of SupervisorName
:
Designation
:
Qualification
:
Area of Specialization
:
Experience
:
Official Address
:
Telephone No.
:
Mobile
:
E-mail
:
I am willing to supervise
 ____________ 
Enrolment No.
 _________ 
On the topic of 
"Consumer Preference and Buying Behaviour towardsWashing Machines and Refrigrator"
(Signature with seal)Countersigned by Director of Study Centre with Seal
 
REVIEW OF LITERATURE & PROBLEMSTATEMENT
As I would find any Project Report on the topic consumerbehaviour towards Washing Machine and Refrigerator. So, I consultIndian Journal of Marketing of last year for latest information. Topics of various author are as follows :-
“Consumer Behaviour & Marketing” by Swasti Soni
“Brand preference of Talcum Powder” by Dr. G.S. Ganesan
“Buyer Behaviour of Home Appliances” by Dr. G. SudarsanaReddy & Mr. Rajarashmi
“Knowing the Customer” by Dr. Deepak Raj Gupta.

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