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Study of Fmcg+Service+Consumer Durable Brand Using CBBE Model

Study of Fmcg+Service+Consumer Durable Brand Using CBBE Model

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Published by Mehul J Sudra
Study of a Fmcg+Service+Consumer Durable Brand using CBBE model.
Study of a Fmcg+Service+Consumer Durable Brand using CBBE model.

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Categories:Types, Business/Law
Published by: Mehul J Sudra on Oct 01, 2010
Copyright:Attribution Non-commercial

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09/01/2013

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Study of a
FMCG,
Consumer Durable
Servicebrand using CBBE Model
By Group # 4
 Mehul J. Sudra ±10EX-025 Rajesh Kumar Gupta ±10EX-039Siddharth Khetawat ±10EX-049Sunil B Prabhu ±10EX-051
 
Brand Equity
In
very
 simple terms
,
it is the product of 
sales x
equity
x audience size x market potential
w
hich determi
n
es
brand 
value
CBBE
C
ustomer-based bra
n
d equity is defi
n
ed as the differe
n
tial effect that bra
n
d
n
o
w
ledge has o
n
co
n
sumer respo
n
se to the marketi
n
g of that bra
n
d.
 
CBBE MODEL
L
eft Ha
n
d Side of the Pyramid-Ratio
n
ale Route to Bra
n
d Buildi
n
gRight Ha
n
d Side of the Pyramid-Emotio
n
al Route to Bra
n
d Buildi
n
g

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