Key findings from a survey of 600 likely voters,

conducted September 25-27, 2010

#101098 Glen Bolger Keith Frederick

Glen@pos.org Keith@frederickpolls.com
 Public Opinion Strategies and Frederick Polls are
pleased to present the key findings of a statewide
telephone survey conducted in Virginia. The survey was
completed September 25-27, 2010 among 600 likely
voters and has a margin of error of +4.0%.
Glen Bolger and Keith Frederick were the principal
researchers on this project. Dave Wilson was the project
director, and Bryan Kitz provided analytical support.

Virginia Statewide Survey ~ September 25-27, 2010

 ABC privatization receives solid support.

“Thinking now about another issue...As you may know, Virginia owns all of the liquor stores in the
state. Do you favor or oppose selling the state-owned ABC liquor stores with the revenues to be
dedicated to transportation projects across the state.”

Total Favor: 57%*

Total Oppose: 35%
DK/Ref
9%

Strongly
Strongly
Favor
Oppose
33%
20%

Somewhat
Favor
Somewhat 23%
Oppose
15%
unding
Virginia Statewide Survey ~ September 25-27, 2010
 A majority of Independents support ABC privatization.

ABC Privatization by Party

+31% +37% +16% +22% -1%

65%
62%
59%
52%
45% 46%

36% 37%
31%
28%

Total Favor Total Oppose

Virginia Statewide Survey ~ September 25-27, 2010

 Hampton Roads and Northern Virginia voters back
ABC privatization by wide margins.

ABC Privatization by Region

+34% -9% +23% +25% +9% +24%

63%
57% 59%
56%
52% 51%
43% 42%
34% 35%
29% 31%

Total Favor Total Oppose

Virginia Statewide Survey ~ September 25-27, 2010

 Privatization is popular across the ideological spectrum.

ABC Privatization by Ideology

+36% +17% +17% +14%

62%
55% 55% 55%

41%
38% 38%

26%

Total Favor Total Oppose

Virginia Statewide Survey ~ September 25-27, 2010

 Level of church attendance does not impact
attitudes on this issue.

ABC Privatization by Church Attendance

+21% 28% +18%

60%
57% 55%

36% 37%
32%

Total Favor Total Oppose

Virginia Statewide Survey ~ September 25-27, 2010

 Drinkers and non-drinkers alike support privatization.

ABC Privatization by Alcohol Use

+23% +18% +23% +27% +23% +10%

59% 61%
58% 57%
55%
50%

40%
35% 37% 36% 34% 34%

Drinker Non-Drinker Men Men Women Women

(70%) Drinker
(29%) Non-Drinker Drinker Non-Drinker
(35%) (... (...
Total Favor Total Oppose
(...
Virginia Statewide Survey ~ September 25-27, 2010
 A significant majority of voters prefer ending the state’s
monopoly on liquor sales to a gasoline tax.

“Thinking some more about this issue...Now I would like to read you two statements about privatizing the
ABC liquor stores in Virginia. Please tell me which one comes closest to your own view…”

Some people say ending the state government’s monopoly

on liquor sales will provide a half a billion dollars in new

58% funding for transportation, all without a tax increase. They

say privatization makes government smaller, ends an
outdated government monopoly, and takes the state out of
a business that can be better handled by the free market.
…while…
Other people say the one-time revenue increase will not be

36% enough to end the long-term transportation problem in the

state. They say that an increase in the gasoline tax is a
better solution, as it taxes those who use the roads the most.

Virginia Statewide Survey ~ September 25-27, 2010

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