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Published by: api-23716300 on Oct 01, 2010
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10/01/2010

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Stephanie BroadbeltLaura DeChardLiz deCoenKate LaCorte 
November 2009
THE BATTERBLASTER
ADVERTISING PLAN
 
Table of Contents
1.0 Executive Summary 32.0 Situation Analysis32.1 Historical Analysis32.2 Industry Analysis42.3 Competition Analysis42.4 Market Analysis53.0 Objectives53.1 Quantitative Benchmarks63.2 Measurement Methods63.3 Time Frame64.0 Budget74.1 Methods74.2 Amount74.3 Justification85.0 Strategy 96.0 Execution96.1 Copy Strategy96.1.1 Objectives9
2
 
6.1.2 Tactics96.2 Media Plan106.2.1 Placement106.2.2 Strategy116.3 Integrated Brand Promotion117.0 Evaluation128.0 Print Advertisements13 149.0 Commercial Story Boards15 16
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