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Customer Satisfaction Survey For Maruti Suzuki

Customer Satisfaction Survey For Maruti Suzuki

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Published by Wasim Chauhan

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Published by: Wasim Chauhan on Oct 02, 2010
Copyright:Attribution Non-commercial

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02/20/2014

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A PROJECT REPORTON
CUSTOMER SATISFACTION SURVEY FOR MARUTI SUZUKI
AT
ASPA BANDSON AUTO PVT. LTD. AMRAVATI
BY
WASIM S. CHAUHAN
UNDER THE GUIDENCE OF
M/S SUCHITRA DEOGAOKAR 
SUBMITTED TO
UNIVERSITY OF PUNE
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THEAWARD OF THE DEGREE OF MASTER OF BUSINESSADMINISTRATION (MBA)
ASMA INSTITUTE OF MANAGEMENTPUNE2009-11
 
CHAPTER 1
INTRODUCTION
 
INTRODUCTION
“Customer Satisfaction Survey for Maruti Suzuki”
In this world of competition any organization cannot avoid Customers. It has become a necessity for an organization for its survival in any industry so that customer satisfaction plays important role in each an every product life cycle.Customer satisfaction survey for Maruti Suzuki is the project conducted for Maruti Suzuki Automotive pvt. Ltd in city of Amravati. Today Companies are facingtoughest competition ever. The intense competition makes the companies to take thenecessary steps.To retain their existing customer as well as attract new once. In the environmentof advancement of the technology the companies are trying hard to keep the pace withlatest development.This survey will help the company to know the customers satisfaction level andfeedback of customers at the product in Amravati. It will also help company to knowabout the competitors. This will help company to know about wants and expectation of customers.The company can also know if there are any problems faced by the customers inthat region. This survey has conducted a geographical are in Amravati.

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