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New Belgium Brewing Case (possitive) Non muslims pruspective

New Belgium Brewing Case (possitive) Non muslims pruspective

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Published by: md abdul khalek on Oct 03, 2010
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02/02/2013

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 New Belgium Brewing 1
New Belgium Brewing Case studyPossitive ans1.
 
Wh
at environmental issue does t
h
e New Belgium Brewing Company work toaddress? How
h
as NBB taken a strategic approac
h
to addressing t
h
ese issues?
Wh
ydo you t
h
ink t
h
e company
h
as c
h
osen to focus on environmental issues?
Answer:
 New Belgium Brewing strives to reduce its impact on the environment. NBBinvested in a wind turbine, making it the first fully wind powered brewery in the UnitedStates. NBB has also incorporated a steam condenser that captures and reuses hot water used for boiling barley and hops to start the next brew. The steam is also redirected toheat the floor tiles and de-ice the loading docks during winter. NBB has alsoincorporated sun tubes that help to light the brew house with natural daylight, along withmany other energy saving processes. I believe that the company has chosen to focus onthe environment because of the owner¶s love of the out-doors.
 
 New Belgium Brewing 2
2
.
 
Are NBB¶s social initiatives indicative of strategic p
h
ilant
h
ropy?
Wh
y or w
h
y not?
Answer:
I do not believe that this is a case of strategic philanthropy. Jeff Lebeschseemed to have a love of the outdoors. The idea for the company began with a bicyclingtrip through Belgium, and he and his wife took a hike into Rocky Mountain National Park to write what the company¶s core purpose would be. I believe that Lebesch felt that it washis responsibility to build his business as environmentally friendly as he possibly could,regardless of whether it would be beneficial to the stakeholders or not.
3
.
 
S
ome segments of society vigorously contend t
h
at companies t
h
at sell alco
h
olicbeverages and tobacco products cannot be socially responsible organizationsbecause of t
h
e nature of t
h
eir primary products. Do you believe t
h
at NBB¶s actionsand initiatives are indicative of an et
h
ical and socially responsible corporation?
Wh
y or w
h
y not?
People will purchase alcohol and tobacco products regardless of who is manufacturing it.Just because a company manufactures alcohol, which is legal, does not make them
 
 New Belgium Brewing 3irresponsible. The consumers are the ones that ultimately act irresponsibly. If they are promoting responsible drinking and discouraging the sale of alcohol to minors, then I believe that they are being ethically and socially responsible. If they can go into business, being environmentally friendly in their manufacturing and be socially responsible, andkeep another company from succeeding that does not care about the environment or besocially responsible, then it will be better all around. Whether it is NBB or some else justlooking to make a profit at any cost, someone will be there to manufacture alcohol andtobacco. We should applaud the companies that make genuine efforts to do the rightthings ethically, environmentally and socially.
4
.
 
Wh
at else could NBB do to foster et
h
ical and responsible conduct?
Answer:
I believe that NBB is a very ethical and responsible company. If they want tofurther their efforts, I believe that they should continue to be very careful of all futuremarketing that they do. I think that it is great that they promote sports that are ³human- powered´ and cause minimal damage to the environment, but they should always be verycareful of the demographics of the fans of those sports. Most sports will have fans that arechildren, but they should make sure that they are choosing sports that generally have fan bases that are of legal drinking age, or they should always include something aboutresponsible drinking and avoid portraying that consumption of alcohol can make you cool. Ithink that giving back to the communities that NBB does business in is a very responsible

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