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傳播策略與企劃實務-冷熱飲

傳播策略與企劃實務-冷熱飲

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Published by GreenBrainBag

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Published by: GreenBrainBag on Oct 03, 2010
Copyright:Attribution Non-commercial

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11/14/2013

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企劃書
商品:冷熱飲(自動販賣機)
指導老師:黃海潔
學生:B9606123 程仁
B9606130
自動販賣機由來
市場分析
定位
自創品牌
產品內容(型式)
問題點與機會點
行銷策略
宣傳策略
最初於1820年由英國人發明。
1925年由美國人改造成目前大家所習知的
投幣式。
1970年代演化成電機電子控制的樣式。
20世紀末因網際網路之商用,升級傳統商
店為電子商店成為最重要的趨勢
之一,感應式自動販賣機(VAM)
即是電子商店的最重要設備。

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