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傳播策略與企劃實務-美顏油切綠茶

傳播策略與企劃實務-美顏油切綠茶

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Published by GreenBrainBag

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Published by: GreenBrainBag on Oct 03, 2010
Copyright:Attribution Non-commercial

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11/14/2013

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美顏油切綠茶
企劃書
品定位P3
市場分析P4
銷售顧客群P5
銷售通路P6
宣傳策略P7~10
時間及費用P11~12
品定位
容物強調保健,油切,無糖,無負擔
外觀著重保健功能敘述,美觀則為其次
與一般綠茶相比採高科技研發路線
添加高科技研發成分
通過各項國際認證
額外添加美容成分,美顏同時塑身
強調功能性,價格較高
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