SECTION A(set1)

1.Define the term layout.

Blue print, diagram, plan

2. what is copy writing?

Words, sentence ,heading in advertisement ,visualization of add layout.

3. what is pioneering copy and missionary copy?

4. what is frequency?
Frequency refers to the average number of times the audience – individuals or exposed
to a medium in a n advertising cycle.

5.write a note on outdoor media

Poster, painted display, traveling display, sky writing.

SECTION B

6.mention the different types of advertisement copy.

Function
Purpose
Appeal
Mode conving the message
Representation

7. state the different types of headlines used in designing an advertisement copy.

-label headlines
-message headline
-provocative headline
-direct command headline
-selective headline
-suggestive headline

8.what are the steps involved in preparation of advertisement copy layout?

Thumb nail sketches
The rough
Comprehensive

9.why is press advertising most popular as a medium of advertisements

Wide coverage
Quick response
Regular and frequent
Flexibility
Economical
SECTION A

1.write a note on characteristics of layout

Process structural soundness
Invites all the consumer

2. write the steps involved in copy writing

Abstracting
Synthesizing
Hypothesizing
Gestation
Coalescence
Performance

3.what is suggestive value

4.what is copy testing

5.write a note on indoor media.

Radio.press.newspaper,journals,tv ect

SECTION B

6.explain the elements of an advertisement copy

Headlines,subheading,body copy, captions, ballon, box and panels , slogan and logo type.

7. what are the chief characteristics of an advertisement copy layout

It must make people see it
It must make people read it
It must make people understand it’
It must make people believe it
It must make people want the product

8.what are the factor to be considered while selecting frequency levels?

Frequency refers to the average number of times the audience – individuals or households
are exposed to a medium in an advertising cycle.
Frequency=(total exposures/reach)

9.write short notes on:

(a) media strategy
It is a part of the marketing strategy, hence the mdia plan is part of the overall market
plan .
(b)media scheduling
The schedule shows the number of advertisements that are to appear in each vehicle of
each medium.
(c ) media research
Collection of data about the various advertising media,surveying consumers on their
media preferenceces.