MEDIA PLANNING

Chevrolet Beat
 Brief
 Name of the Client: Chevrolet
 Product: Chevrolet Beat
 Media Used: Print (Both Newspaper and
Magazines)
 Budget: 3 Crores
 Campaign: 2 months from April to May (Pre
Launch)
 Markets to be covered: Bangalore, Chennai, Delhi,
Hyderabad, Mumbai
 Media Objective: To strengthen the presence of
Chevrolet Beat in small car segment.
Circulation of Newspapers in various
cities
Circulation
1600000
1400000
1200000
1000000
800000
600000
Series 1
400000
200000
0
% wise breakup of circulation

Sales

13.59%
24.76% Bangalore
21.63% Chennai
Delhi
27.52%
Hyderabaad
Mumbai
12.50%
Cost per Newspaper

Newspapers

20000000

10000000

0
Series 1
Cost per Market
Cost per Magazine
Magazine
160000
140000
120000
100000
80000
Series 1
60000
40000
20000
0
Top Gear Over Drive The Week
Number of Insertions per Market
Number of Insertions per
Magazines
Media Schedule

Mumbai
Media Schedule
Media Schedule
Reasons for selecting the
particular publications :

 The target regions chosen here are the

main metropolitan cities and the most
suitable cities to market the Chevrolet
Beat.
 The target newspapers are the English
dailies which are most read in the
selected cities.
 The target audience selected here is the
upper middle class,working class and the
youth.
 This makes the target regions and the
newspapers suitable for the advertising.
 Pre launch advertising is done in order to
create top of mind recall of the automobile
before its launch.
 The prelaunch is done for a period of 2
months, ie April and May
THANK YOU

By
Syed Nausheen Iqbal