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Social Media Campaign Analysis The Good, The Bad & The Ugly
Threadless Excellent
CrocsGood
Kangol Poor
Industry:Clothing Designers
Network:Facebook
Target: B2C
Bonfire studied Facebook pages from three medium sized clothing
brands; Threadless, Crocs and Kangol. Each one was given a ranking
based upon community engagement and brand interactions. Heres
how they compared:
Social media is evolving into a necessary component for achieving
marketing objections. Customers expect the opportunity to
dialogue with brands via social media networks. This new area of
engagement offers a real-time look at online behavior and
provides rich learning opportunities. It is our hope that this social
media campaign analysis will spark a good idea or two and help
you achieve your marketing objectives.
©Bonfire Social Media
BonfireSocialMedia.com
2
Threadless Excellent
Likers: 150,855
Primary Uses:
Updates
Livestream Video
Crowd sourcing old designs for reprints
Marketing new product
Customization: 3 tabs
Moderation: 3-4 times a day
Facebook Page Review: Threadless
Shopping Tab
Redirects to main website
The key to Threadlesss success on
Facebook is they generate organic
demand
through
genuine
messaging and develop simple
tabs to convert shoppers into
customers. Threadless efforts
produce
positive
ROI
and
measurable
social
media
marketing correlations
©Bonfire Social Media
BonfireSocialMedia.com
3
Facebook Page Review: ThreadlessCrowd
Sourced Tab
Latent demand for old
product
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