Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
1Activity
P. 1
Marketing Diploma Course - Questions on Unit 9

Marketing Diploma Course - Questions on Unit 9

Ratings: (0)|Views: 33 |Likes:
Published by Sandro Ananiashvili

More info:

Published by: Sandro Ananiashvili on Oct 04, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF or read online from Scribd
See more
See less

10/04/2010

 
Jcromvhi` Fhwakjc Ek}rum
 ― 
S}muvhki ki ]ihv Ihim Camoucifrm Cicihcud~hah
 ― 
U3280>
Wc`m 3 kn 6Icjm kn uv}fmiv< Camoucifrm Cicihcud~hah $U3280>(Icjm kn amev}rm< Jcromvhi` Fhwakjc Ek}rumFcvm kn cuuh`ijmiv< 75+Jcr+2737Cuuh`ijmiv Vhvam< Ciupmr vdm S}muvhkiu]ihv I}jbmr< ]ihv Ihim
$Rmuk}rem Hvmj 8)6(
3)
 
Pdcv crm vdm omx huu}mu k}vahimf hi vdm crvheam vdcv crm nkrehi` brcif jci}ncev}rmru vk rm~hum vdmhrjcromvhi` uvrcvm`hmu;2)
 
Pdcv rmuwkiumu fkmu vdm crvheam u}``muv jci}ncev}rmru udk}af jcom vk miu}rm vdmx jchivchi vdmhrwrmumiem ki vdm udma~mu kn vdm j}avhwam rmvchamr kn vdm n}v}rm;
Vhjm vk Udmf c Ahvvam Vhmr kr Vpk
Cu nhrju w}ru}m hiermcumu hi rm~mi}m cif wrknhvu! vdmx umamev nrkj c ~crhmvx kn jcromvhi` uvrcvm`hmu) Hjwahehvhi vdmum uvrcvm`he edkhemu hu vdm immf nkr cwwrkwrhcvm hjwamjmivcvhki cif ekivrka cevhkiu hi c fh~mrum umv kn n}ievhkica }ihvu) Vdhu `mimrca ums}miem kn jcic`mrhca wmruwmevh~m * nrkj uvrcvm`he vk vcevheca * hu fmuerhbmf hijcix wkw}acr waciihi` jkfmau }vhah|mf bx c ~crhmvx kn hif}uvrhmu! nhrju! cif b}uhimuu }ihvu) Hi cffhvhki! jcixkr`cih|cvhkiu dc~m bm`}i vk nke}u vdmhr waciihi` hjwrk~mjmiv mnnkrvu ki vdm ahioc`m bmvpmmi uvrcvm`he cifvcevheca cevhkiu)
 
 Imuvaè‘u
ciik}iemjmiv vdcv hu vk ctm c i}jbmr kn umekif vhmr brcif icjmu dh`dah`dvu vdm d}`m ekuv kn jchivchihi` cf uwmif) Dkpm~mr! pdham c
`rmcv brcif e}aa
hu ki vdm c`mifc! d}`m kwwkrv}ihvhmu mthuv nkr c imprci`m kn `mi}him ihedm brcifu) Ekjwcihmu crm caa kr`cih|cvhkiu $cif vd}u hi ekjwmvhvhki phvd mced kvdmr( mced huhi c fhnnmrmiv jmfh}j cif cv c fhnnmrmiv uvc`m kn fm~makwjmiv! uk vdm uvrcvm`x nkr mced dcu hvu kpi }ihs}medcrcevmrhuvheu) Dkpm~mr! um~mrca ekjjki vdmjmu vdcv dc~m ekivrhb}vmf vk vdmhr u}eemuu bmekjm eamcr) Vdkumcrm<
 
]ifmruvcifhi` vdm wrkf}ev
* Mced kn vdm impu kr`cih|cvhkiu hu ~mrx eamcr cbk}v pdcv hv fkmu cif vdm ~ca}mwrkwkuhvhki kn hvu wrkf}ev) ]ifmruvcifhi` vdm krh`hi kn mced wrkf}ev ** pdmvdmr hv'u c imp brcif mtvmiuhki krc rmhi~h`krcvmf kaf wrkf}ev * hu er}ehca vk fmnhihi` vdcv ~ca}m) Vdhu krh`hi ikv kiax udcwmu vdm wrkf}ev b}vcauk fmnhimu vdm b}uhimuu kblmevh~mu bmxkif wrknhv)
 
Oikphi` pdcv vdm vcr`mv c}fhmiem hu
* Uhiem mced wrkf}ev hu eamcrax fmnhimf! vdm kr`cih|cvhki j}uv}ifmruvcif pdhed c}fhmiem hvu ~ca}m wrkwkuhvhki cwwmcau vk) Vdcv oikpamf`m caakpu vcr`mvmf jcromvhi` cifudcwmu wrkjkvhki uvrcvm`hmu nkr vdm wrkf}ev'u jcromv uwcem)
 
Rmuk}remn}aimuu
* Caa d}`m kr`cih|cvhkiu dc~m kiax c ahjhvmf cbhahvx vk vcom cf~civc`m kn vdm fhuvrhb}vhkicif jcromvhi` edciimau vdcv vdmhr wrkf}evu vrcfhvhkicaax }um! cif vdmx dc~m rmuvrhevmf jcromvhi` b}f`mvu) Cu
 
Jcromvhi` Fhwakjc Ek}rum
 ― 
S}muvhki ki ]ihv Ihim Camoucifrm Cicihcud~hah
 ― 
U3280>
Wc`m 2 kn 6
c rmu}av! kr`cih|cvhkiu dc~m dcf vk fm~hum }ieki~mivhkica uvrcvm`hmu vdcv am~mrc`m vdmhr ekjwmvhvh~mcf~civc`mu cu edmcwax cu wkuuhbam! }uhi` u}ed wdmikjmic cu ~hrca jcromvhi` cif mcrimf jmfhc)
 
Ekjwmvhvhki
* Hi vdm dxwmrcevh~m * ekjwmvhvh~m b}uhimuu vkfcx! ik imp kr`cih|cvhki eci u}eemmf phvdk}v}ifmruvcifhi` cif rmuwkifhi` vk vdm ekjwmvhvhki) Vdmum rmvchamru dc~m }ieki~mivhkica ~hmpu kn! cifrmuwkiumu vk! vdmhr ekjwmvhvhki) Uvrcvm`hmu rmnamev vdm kr`cih|cvhki
u }ihs}m }ifmruvcifhi` kn vdmhr jcromvmi~hrkijmiv) Jkrmk~mr! ekjwmvhvhki ekjmu ikv l}uv nrkj kvdmr mthuvhi` rmvchamru? kr`cih|cvhkiu j}uv caukcivhehwcvm vdm edcaami`m kn n}v}rm vmedikak`hmu cif ikv xmv mthuvmiv rh~cau! cif nhif imp pcxu vk hiermcumvdmhr c}fhmiem cif mtwcif vdm rmam~ciem kn vdmhr wrkf}evu)Vdm ucamu nkrem jcx wacx c erhvheca rkam hi vdm nkrj}acvhki cif mtme}vhki kn jcromvhi` uvrcvm`hmu) @h~mi vdm~crhmvx kn uvrcvm`hmu hi wrcevhem vkfcx cif vdmhr wkvmivhca nkr hjwcev ki ekrwkrcvm wmrnkrjciem! vdm rmacvhkiudhwubmvpmmi ucamu nkrem cevh~hvhmu cif uvrcvm`x kwvhkiu hu ci hjwkrvciv crmc kn uv}fx) Vdhu crvheam nke}umu ki vcevhecaucamu nkrem cevh~hvhmu cif vdmhr ahiou vk brkcfmr jcromvhi` uvrcvm`hmu) Jkrm uwmehnhecaax! vdm crvheam dcu vdrmm jchikblmevh~mu<3)
 
Vk rmacvm vdm hjwkrvciem kn umamevmf ucamu nkrem cevh~hvhmu kn c nhrj vk hvu uh|m cif vk vdm wrkf}ev*umr~hemjht kn hvu knnmrhi`u)2)
 
Vk rmacvm vdm edcrcevmrhuvheu kn c nhrj vk hvu aki`*r}i uvrcvm`he kwvhkiu $jcromv wmimvrcvhki! wrkf}evfm~makwjmiv! jcromv fm~makwjmiv! cif fh~mruhnhecvhki()5)
 
Vk rmacvm vdm jcromvhi` uvrcvm`hmu kn c nhrj vk umamevmf ucamu nkrem cevh~hvhmu kn vdcv nhrj)Vpk fhuvhiev ecvm`krhmu kn brcif jmredcifhum hi ekiu}jmr w}redcuhi` `kkfu! nkr vkfcx'u jcromv crm<
 
Wrkwrhmvcrx kr jci}ncev}rmr*kpimf?
 
Vdm rmvchamr*
kpimf kr —kpi acbma‘)
 Fmcamru bmvpmmi jci}ncev}rmr cif uvkrm brcifu! nrkj vdm jci}ncev}rmr wmruwmevh~m! }ifmrvcom vdm udman jcic`mjmiv cevhkiu) Wcrvhe}acrax! vk oikp pdmvdmr vdmrm hu ci c`rmmjmiv hi jci}ncev}rmru' wmremwvhkiu ki vdmjmredcifhuhi` kn vdm fhnnmrmiv brcifu ki vdm udman kr! ki vdm ekivrcrx! pdmvdmr fhnnmrmiv `rk}wu kn jci}ncev}rmrueci bm hfmivhnhmf
 ― 
hi vdm acvvmr ecum! vk edcrcevmrh|m vdmum `rk}wu kn jci}ncev}rmru)Ki c~mrc`m! jci}ncev}rmru ekiuhfmr vdcv rmvchamru crm nc~krhi` }ims}ca ekjwmvhvhki vmrju bmvpmmijci}ncev}rmr cif uvkrm brcifu vdrk}`d bmvvmr jmredcifhuhi` jcic`mjmiv nkr vdmhr kpi brcifu) Im~mrvdmamuu!fhnnmrmiv `rk}wu kn jci}ncev}rmru crm hfmivhnhmf ceekrfhi` vk vdmhr wmremwvhkiu) Vdm wkvmivhca ekivrhb}vhki kn vdhurmumcred ahmu hi vdm hfmivhnhecvhki cif edcrcevmrh|cvhki kn fhnnmrmiv `rk}wu kn jci}ncev}rmru rm`crfhi` vdmhrkwhihkiu cbk}v udman jcic`mjmiv cevhkiu }ifmrvcomi bx rmvchamru) Jkrmk~mr! vdm rmu}avu m~hfmiem ci hiermcuhi`wkpmr kn rmvchamru cif udkp jci}ncev}rmru dkp vdmx eci rmuwkif)
 
Jcromvhi` Fhwakjc Ek}rum
 ― 
S}muvhki ki ]ihv Ihim Camoucifrm Cicihcud~hah
 ― 
U3280>
Wc`m 5 kn 6
$Rmuk}rem Hvmj 8)=(
3)
 
Pdcv fkmu vdm vmrj
~hrv}ca ekjwcix
! rmnmrrmf vk hi vdm crvheam! jmci;2)
 
Pdcv crm vdm ncevkru hfmivhnhmf hi vdm crvheam vdcv crm erhvheca vk vdm u}eemuu kn c jci}ncev}rmrmnnmevh~max ekjwmvhi` hi vkfcx
u jcromvu;
C L}i`am kn Uvrci`m Bmfnmaakpu
Fmnhihvhki cif fmuerhwvhki kn 
~hrv}ca ekjwcix
~crx ekiuhfmrcbax cif vdm nmcv}rmu vdcv crm ekjjki vk vdmimp kr`cih|cvhkica nkrj eci hfmivhnx hv) Hv eci vdmrmnkrm bm fmuerhbmf cu fhnnmrmiv nkrj kn 
~hrv}ca ekjwcix
cifvdm ekifhvhkiu }ifmr pdhed u}ed kr`cih|cvhkiu mjmr`m ahuvhi` vdm bmimnhvu vk bm cedhm~mf nrkj ~hrv}caekrwkrcvhkiu cif vdmhr ahjhvcvhkiu) Hv ummju ahomax vdcv vdm
~hrv}ca ekjwcix
phaa nhaa vdm rkam hi vdm nhruv fmecfm kn vdm imp jhaamiih}j) Vdm
~hrv}ca ekjwcix
fhnnmru nrkj vdm uvrcvm`he caahciem hi vdcv hv wacemu hvu mjwdcuhu! ikvwrhjcrhax ki dkp vpk kr jkrm nhrju eci pkro vk`mvdmr ki vdmhr j}v}ca cf~civc`m! b}v ki dkp kim nhrj eci bmermcvmf phvd namthbam bk}ifcrhmu cif kpimrudhw chfmf bx vdm ncehahvhmu wrk~hfmf bx fcvc mtedci`m cifekjj}ihecvhki)Vdm uvrcvm`x kn vdm
~hrv}ca ekjwcix
hu vk ekiemivrcvm }wki c omx ekjwmvmiem! pdhed ek}af bm jcromvhi`!fmuh`i kr fhuvrhb}vhki cif vdmi ekivcev u}wwahmru vk jci}ncev}rm vdm wrkf}evu) Vdm omx vk u}ed ci kr`cih|cvhki huvdm ekivrka kn hinkrjcvhki cif vdm nkrjcvhki kn eakum wcrvimrudhwu phvd u}wwahmru)Vdmrm hu! vdmrmnkrm! ik wrkbamj! cu vdmrm hu hi vdm vrcfhvhkica kr`cih|cvhki! phvd caakphi` mtvrcimk}u jcvvmruu}ed cu ekjwcix akxcavx kr d}jci rmacvhkiudhwu vk mivmr vdm ms}cvhki kn dkp bmuv vk rmcah|m cbuvrcev `kcau hiekiermvm vmrju) Ekjj}ihecvhki k~mrekjmu vdm wrkbamj kn vdm uwcvhca umwcrcvhki ki hiw}vu) Vdm ekiemwv kn jmvc*jcic`mjmiv cu emivrca vk kwmrcvhi` vdm
~hrv}ca ekjwcix
mnnmevh~max hi~ka~mu vdm nkaakphi` uvmwu<
 
Ci cicaxuhu kn vdm hiw}vu immfmf nrkj k}vuhfm uk}remu! hifmwmifmiv kn vdm mtcjhicvhki kn wcrvhe}acru}wwahmru)
 
Vrceohi` cif cicaxuhu kn wkvmivhca u}wwahmru)
 
Rm~huhi` cif hjwrk~hi` vdm caakecvhki wrkemf}rm)
 
]wfcvhi` vdm rms}hrmjmiv*u}wwahmr vcbam)Kn ek}rum! jmcu}rhi` vdm am~ma kn fmjcif phaa bm vdm omx vk u}eemuu cu rmek~mrx `chiu jkjmiv}j) Kim vdhi`hu u}rm! dkpm~mr! hi vdm ekjjmrehca l}i`am fmuerhbmf cbk~m! hv hu imhvdmr vdm jci}ncev}rmr! rmvchamr ikr
~hrv}caekjwcix
vdcv r}amu
 ― 
cu vdm }avhjcvm ekivrkaamr kn fmjcif! hv hu vdm ekiu}jmr pdk hu ohi`)
Vkfcx‘u edcaami`hi` mekikjx dcu b}uhimuumu nke}uhi` jkrm vdci
m~mr ki hiermcuhi` vdmhr ekjwmvhvh~mcf~civc`m) Jcix crm akkohi` nkr pcxu vk ekivrka ekuvu phvdk}v ekjwrkjhuhi` vdmhr wrkf}evu! hiik~cvhki! cife}uvkjmr rmuwkiuh~mimuu) Ukjm crm ummohi` vk bkkuv ekjwmvhvh~mimuu vdrk}`d jmr`mru kr ces}huhvhkiu) Cifkvdmru crm mtwakrhi` cflcemiehmu cif mtwciuhkiu hivk imp jcromvu) Vk u}r~h~m hi c fxicjhe `akbca mekikjx!

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->